SearchCap: The Day In Search, April 30, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Yahoo To Acquire Right Media; Joins Google In Buying, Rather Than Building, Display Ad Network Yahoo has announced it will acquire Right Media, which operates an auction-based display ad exchange called […]

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Yahoo To
    Acquire Right Media; Joins Google In Buying, Rather Than Building, Display Ad
    Network

    Yahoo has announced it will acquire Right Media, which operates an
    auction-based display ad exchange called Remix Media. The move is widely seen
    as Yahoo fighting back against Google’s recent plans to acquire DoubleClick,
    which itself is seen as Google jumping more firmly into the display ad network
    game. Both…
  • Comcast
    Partners With Yahoo For Online Display & Video Ads

    Yahoo and Comcast have struck a multi-year deal where Yahoo will provide the
    online display and video advertising for Comcast.net. In this deal, the
    advertising sales organization at Yahoo will will market and sell the display
    and video ads on Comcast.net’s behalf. Comcast hopes to utilize Yahoo’s
    "ad-serving, targeting and…
  • Yahoo Launches
    ‘Be A Better’ Ad Campaign

    Yahoo is initiating an ambitious new — and expensive — brand advertising
    campaign titled "Be a Better . . ." The campaign will feature distribution
    across multiple ad media: TV, print, radio, online and cinema. It will focus
    especially on Yahoo mobile oneSearch and Yahoo Answers but also showcase
    other…
  • Can You Spot
    The Paid Link?

    In Time For Google To Give Up The Fight Against Paid Links? last week, I wrote
    about Google’s second major war against paid links that’s now underway. Today,
    I came across two examples that illustrate why this is such a difficult war
    for it to fight. How do you spot…
  • Wikipedia’s
    Double Standard On Nofollow Rule

    Techcrunch discovered that Wikipedia was giving special treatment to their own
    properties, in terms of using standard, non-nofollowed, links to Wikia, "Wikipedia’s
    for-profit spin off." Back in January, Wikipedia nofollowed all external links
    from the site, in an effort to reduce Wikipedia spam. If you visit the
    Wikipedia page on…
  • The Coming Link
    Apocalypse

    I just finished reading "The Road" by Cormac McCarthy, hence the title of
    today’s column. If you’ve read it then you understand. It’s a bit dramatic,
    but then again drama, controversy and hyperbole is LinkBaiting 101. Sadly I
    add. The apocalypse I speak of is related to link building,…
  • How Search
    Engines Handle The Nofollow Attribute

    Loren Baker at Search Engine Journal has a nice write up on how the search
    engines handle the nofollow attribute now just over two years since it was
    introduced. Ask.com still does not follow the tag, so here are the takeaway
    for Google and Yahoo: Google won’t follow the link,…
  • Google Agrees
    To Return Chilean City It Borrowed For Argentina

    Chile asks Google to fix map gaffe from the Associated Press reports that
    Google has mislabeled Villa O’Higgins, a town in Chile, as being in Argentina.
    The above image is a screen shot I took just a few minutes ago using Google
    Earth, for a search on "Villa O’Higgins,"…
  • Google Transit
    Sends Upset User Superman Cape

    Adam Darowski blogged about getting some really bad advice from Google
    Transit, specifically asking him to "cross an eight-lane highway on foot." So
    how did Google respond? Joe Hughes of Google Transit sent Adam a Superman cape
    and a letter apologizing for the inconvenience. Here is the letter:…
  • Just Imagine:
    Local Search Without Maps

    Imagine a local search site without maps. Sounds outrageous, doesn’t it? Most
    local search sites are dominated by maps. Google, Ask, and Live even begin my
    experience with a big map of North America. Correct, yes, but now what? Many
    sites incorporate technically impressive features to make their maps…
  • Reuters Buys
    Search Mining Tech; Former AOL Search Chief Campbell To Lead New Search Group

    Via PaidContent, news that Reuters is to acquire text analytics company
    Clearforest, part of creating a new strategic group around search. Leading
    that group is Gerry Campbell, the former long-time head of AOL’s search
    efforts: As part of its drive into this space, it has created a new strategic
    group…
  • Yahoo Search VP
    Andrew Braccia Resigns

    Yahoo loses VP of consumer search, to Accel Partners from VentureBeat reports
    that a major Yahoo asset has left to join a venture capital firm named Accel
    Partners. Andrew Braccia was Yahoo’s vice president of consumer web search. He
    worked under Jeff Weiner for six years and was responsible for…
  • Google Responds
    To Click Quality Council’s 8 Principles For PPC Improvement

    Shuman Ghosemajumder, Google’s business product manager for Trust & Safety at
    Google, has responded via his blog to the Click Quality Council’s Cornerstone
    Principles for Pay-Per-Click Quality Improvement (PDF file) that were released
    last week. The response is basically what you expected to see. Shuman lists
    out all of the…
  • Utah Says Oops
    About About Law Regulating Trademarks & Search Ads

    Via TechDirt, High-Tech Execs Meet With Lawmakers Over Web Search Keyword Law
    from the Associated Press covers how Utah might not enforce its new law
    banning ads linked to trademark terms. The law is set to go into effect today.
    We covered various issues with the law earlier this month….
  • Google Helps
    States Surface Government Information

    Google has announced an initiative with state agencies in Arizona, California,
    Utah and Virginia to help expose government information to web search engines.
    Often, government information is stored in database systems that are difficult
    if not impossible for search engine crawlers to access and index. Google is
    working with technologists…
  • Google
    Checkout’s Title Goes Missing On Google

    Something look odd in the search results above for google checkout? Yes,
    that’s the official Google Checkout home page listed first, but it’s most
    definitely NOT the right title for the Google Checkout page. That’s got folks
    at Digg wondering if Google Checkout has been hijacked, sparked from Jon…
  • Google To Merge
    Personalized Services To "iGoogle" Brand

    Today is Google Personalization Day at Google, where reporters and bloggers
    have been invited to learn more about Google’s moves to personalize its
    services. Our own Greg Sterling is there and will be providing coverage out of
    the event later. However, some news is already flowing out now. For one,…
  • Subscribe!
    What’s the deal with that big giant button? I wrote recently in The Blogs &
    Search Blogs With The Most Readers about a new list of search blogs ranked by
    the number of RSS readers they have. We’re at just under the 10,000 mark,
    which is great for a…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Conferences

Google Audio Ads

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Podcasts & Videocasts

Social Media

Video, Audio & Image Search

Other Vertical Search

Other Stuff


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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