Google Ads unveils several fine-tuning controls for bidding strategies
Campaign-level conversions and a new smart bidding strategy are among the new features.
Topic: Bronner's Christmas Wonderland
Display Ad Size Quizzes & Exams
Do you know about display advertising ad sizes? Prove it by testing yourself against our Display Ad Size Quizzes & Exams! The key to being a display ad sizes pro is repetition. It’s not about the breadth of your knowledge – it’s about knowing which ads work best in which situation and why. To that […]
Display Ad Sizes – Final Exam
Welcome to the Display Ad Sizes Final Exam from The Online Advertising Guide. The format of the Final Exam is the same as the Display Ad Sizes Mock Exam – you will be asked to answer 50 questions about display ad sizes that only top Digital Marketers should know. There is one key difference though […]
Display Ad Sizes – Mock Exam
Welcome to the Display Ad Sizes Mock Exam from The Online Advertising Guide. The format of the mock exam is the same as the easy, normal and hard Display Ad Size quizzes, which should have prepared you to get to this point. In this mock exam, you will be asked to answer 50 questions about […]
Display Ad Size Quiz: Level 3
Do you know your online Display Ad sizes? Prove it! Welcome to the Hard Display Ad Sizes Quiz – 30 random questions that professional display advertisers should know. The quiz is different every time, there is no time limit, and you can try again as many times as you like. Press the “Next” directly below […]
Display Ad Size Quiz: Level 2
Do you know your online Display Ad sizes? Prove it! Welcome to the Level 2 Display Ad Size Quiz – 20 random questions that all display advertisers should know. The quiz is different every time, there is no time limit, and you can try again as many times as you like. Press the “Next” directly […]
Display Ad Size Quiz: Level 1
Do you know your online Display Ad sizes? Prove it! Welcome to the Easy Display Ad Size Quiz – 10 random questions that even novice display advertisers should know. The quiz is different every time, there is no time limit, and you can try again as many times as you like. Press the “Next” directly […]
Digital Marketing Guides Index
Any type of digital marketing can be confusing when you don’t know what you’re doing. That’s why we’ve put together these simple step-by-step digital marketing guides. They explain how to advertise your site online, including how to make the most of putting ads on your own site. We’re constantly working to add to these guides […]
Digital Marketing Quizzes & Exams
Get smarter with our Digital Marketing Quizzes! Each one is designed to test your knowledge in a way that makes sure that you really know what you’re talking about! As well as being a fun way to get smarter, they’re a great way to reinforce all the things you’ve learned on Each Category has quizzes […]
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface.
Google to yank advertisers’ option to exclude all mobile apps from display campaigns
It will not be possible to use adsenseformobileapps.com or other controls to keep mobile Display ads from showing on all apps, including interstitial ads.
Surefire tactics to get the most value out of budget-limited campaigns
Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend.
Subscription Confirmed
Thank you for subscribing to This Month’s Reads! We’re so pleased to have you with us! We’ll do our best to create a first-class digital marketing round-up for you each and every month. If you have any top tips on articles or tweets we should include (or if you have a question for OAA), […]
Sponsorships
In online advertising, sponsorships involve an advertiser paying for both ads and site content. This content can include logos, articles, videos, and more. These are typically employed when specific sections of websites anticipate increased traffic during events, like the Tennis section on a sports site during Wimbledon. They are frequently used for Homepage Takeovers as […]
320×50 – Mobile Leaderboard
What is a 320×50? The 320×50 ad unit is an IAB Mobile standard ad unit with the dimensions of 320 pixels wide by 50 pixels tall. This ad size is known as a Mobile Leaderboard or Smartphone Leaderboard. It is the big brother of the 300×50, which is known as a Mobile Banner. A 320×50 ad unit is most commonly […]
970×250 – Billboard
The 970×250 is an ad unit that has dimensions of 970 pixels wide by 250 pixels tall. 970×250 ads are also known as a Billboard. It is usually used as a type of Pushdown ad. Despite being designated a Rising Star in 2011, the 970×250 ad is pretty rare across the internet. Larger sites often […]
SearchCap: Google similar audiences, display network & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out similar audiences for Search and ShoppingMay 1, 2017 by Ginny Marvin Now out of beta, similar audiences for Search enables advertisers to target users searching for the same […]
Google launches location extension display ads for local businesses
Some other display ads may be converted automatically to the new format when users are nearby.
Take the State of Search Survey from SEMPO & Search Engine Land
Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you'll also help out the industry as a whole.
To win at search, take a page from display’s playbook
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.
Yahoo is using display ads to drive search traffic for competitive terms
Ads link directly to search results for terms across a number of competitive verticals.
Google extends Drafts and Experiments to Display Network campaigns
The testing feature goes beyond search.
Report: search drives 10X more traffic to shopping sites than social media
SimilarWeb data argue that search remains the dominant source of traffic to desktop sites.
Yahoo Launches Product Ads On Search And Display
On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers.
Selling Ads On A CPM Basis
When should I be selling ads on a CPM basis? The simple answer is: if you are getting a reasonable amount of money for your inventory. Selling ads on a CPM basis is advantageous to website owners as you can then guarantee the revenue for a certain amount of ad impressions. It makes sense to […]
Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business
AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company.
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Welcome to The Online Advertising Guide. We provide tools, guides, and articles on everything to do with online advertising. Search, Social, Display (buying or selling), Analytics, Branding… what do you want to know about? [wpbsearch] Useful Tools Ad Calculators Never waste time trying to understand an equation again. Calculate, investigate, and speculate with our huge […]
AdWords Cross-Device Conversions Now Rolled Into Conversions Column, Available For Bid Strategies
AdWords brings cross-device conversions into the fold, no longer separating it from single-device and single-browser conversion counts for reporting and bid automation.
Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign
The Super Bowl ad buy was just the beginning. Here's how Piston helped Mophie end strong.
The Click is a Lie: Lessons from The Interruption Curve
At online marketing's inception, advertisers were thrilled to be able to see click-throughs, since they'd never had such measurable media offline. Columnist Soren Ryherd urges today's marketers to avoid getting caught up in that now-outdated metric.
Paid & Organic Approaches To Dig Deeper With An SEO Keyword That’s Working
You know that a certain keyword is performing really well for you, but you're only getting so much traffic. Columnist Tom Demers shares tips for wringing more visitors out of a profitable keyword.
The Importance Of Search Data In Your Marketing
When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks.
AdWords Reach Reporting Moves To The Campaigns Tab
Change brings more flexibility to reach and frequency reporting for display campaigns.
AdWords’ New Demographics Charts Offer Visual Insights On Age, Gender & Parental Status
The Demographics tab under the Display Network section in AdWords now displays charts on gender, age and parental status for campaigns running on the display network, including retargeting campaigns. The Demographics tab began rolling out last month. The new charts make it easier to visualize who your ads are reaching on the display network. You […]
First Half Ad Revenue: Search Dominates PC Ads But Not Mobile
The IAB has released its first half 2014 digital advertising revenue figures. Total U.S. digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though its overall share of the pot declined from 43 percent to 39 […]
Live @ SMX East: Remarketing: Overhyped & Overvalued, Or Undervalued And Underused?
If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of them as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to understand user intent, and provide additional or more useful information, […]
Shouldn’t I Aim For A Lower CPC?
The CPC you pay is the amount you pay per click. As you probably want to spend your money as efficiently as possible, a lower CPC is generally a good thing. However to ensure the success of your site you will first and foremost want to encourage interested, repeat visitors to come to your site. […]
Non-Standard Ad Units
In the Preparing Your Site section we told you to stick with IAB standard ads. This was because these ad sizes have been shown to maximise revenue, and are common enough to minimise setup effort. However, sometimes an ad network will ask you to put another ad unit onto your site. This is usually because they are […]
Search Marketing Expo West 2014 Live Blog Coverage Recap
The Search Marketing Expo West show this year has just ended. Three days of jammed packed content and tips on search, social, display and more. If you missed it or you want a recap of what happened, below are a listing of live blog coverage from the event over the past three days. #SMX: The […]
Google Shares Performance Stats On Search Network With Display Select Campaigns
Last fall, Google rolled out a new campaign type called Search Network with Display Select. The option was designed to make it easier for advertisers constrained by management resources to run both search and display ads, while shedding the waste advertisers typically saw when they combined search and all of the display network in the […]