AI buttons: Smart UX play, risky GEO tactic, or both?
From AI poisoning fears to usability gains, AI buttons are sparking debate. Here’s a data-backed look at their real impact and limitations.
Topic: Content discovery platform
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
TikTok highlights its value to brands and search experience
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.
The rise of Google followership: Unlocking visibility on Google’s surfaces
Learn how Google is expanding into a surface ecosystem and why followership matters for brand visibility today and beyond.
YouTube rolls out ‘For You’ feed to creators’ channels
The new feature could help brands boost viewer engagement and facilitate greater content discovery.
Facebook Home tab to show more content recommendations
Facebook posts from friends, pages, groups will live in Feeds. Home will become a discovery engine, fueled by engagement and context.
Search Is Number One Content Discovery Tool For Mobile Users
Yesterday, the IAB released a report that seeks to “rehabilitate” the mobile web. Based on a Harris survey of 2,000 US mobile internet users, it argues that despite the gap in time spent, mobile users value and heavily utilize the mobile web. Interestingly survey respondents perceived themselves to be using the mobile web and apps equally despite significant, […]
Former Search Tool Evri Joins Crowded iPad News Club
The recent trend for search technologies that aren’t or weren’t able to compete directly as search engines is to become newsreaders or content discovery vehicles. This is not meant to demean the technology or the companies involved but simply to acknowledge the difficulty of competing in the search market. This search-to-content discovery pivot has been […]
Twitter Buys Julpan To Boost Content Discovery
Twitter has acquired Julpan, a small start-up search service in New York that had focused on analyzing social activity in order to improve search results. Twitter says the acquisition will be used to boost its ability to help users discover interesting content. “We’re looking at how to best surface content to users based on their […]
With Its New Explore Box, StumbleUpon Adds Search To Content Discovery
After about a month of testing with a select group of users, StumbleUpon today has rolled out its Explore Box — a new tool that adds a search layer to the site’s popular, but sometimes quite random, content discovery. It can be accessed at www.stumbleupon.com/explore or, if you’re logged in, at the StumbleUpon home page. […]
Search Sends More & Better Traffic To Content Sites Than Social Media, Study Says
Search is the number one source of external traffic for content sites, handily beating social media by more than 300%. That’s according to the Content Discovery and Engagement Report, Q1 2011 from Outbrain, makers of a popular widget platform that’s used on dozens of major publisher sites such as USA Today, Slate, Newsweek and others. […]
StumbleUpon Introduces Video Discovery Enhancements
StumbleUpon, the web content discovery site that uses ratings from users to form collaborative opinions on website quality, has improved its video discovery process. Users can now watch, rate and share videos from multiple sites, including YouTube, Hulu, Vimeo, CollegeHumor and TED, as well as discover and watch their friends’ favorite videos and recommend videos. […]
Will Social Nets Replace Search For Content Discovery?
Nielsen offers a blog post that shows the various ways that people discover content online. Search is at the top, followed by “portals” (which feature search boxes); at the other end are blogs and social networks. However Nielsen argues that certain categories of people are increasingly social media tools as content discovery sources: We saw […]
Searchforvideo Upgrades Design, Capabilities
Video search service Searchforvideo has launched several new features today. From the press release: Searchforvideo 4.0 introduces a new website design across several popular video categories that simplifies finding popular online video clips from the world’s most trusted video publishers. The next generation site design is intended to promote brand name video content so video […]