The collapse of attribution
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
Topic: Disney+
How connected TV advertising drives search demand
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
3 ways to target your PPC competitors’ audience
Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors' customers who are primed to convert.
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
Meta rolls out paid verification
For $12-$15 a month you can get a blue check on Facebook and Instagram
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Data-driven attribution: How to think about Google’s default attribution model
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
15 years of Google Trends; Thursday’s daily brief
Plus, Instagram tests out more ecommerce support and adds contact “Limits.”
MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief
Plus, updated phrase match will roll out to all languages in July
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Social platforms cut streaming quality as ‘social distancing’ wages on
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already.