Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.
A look at the key differences between Snapchat and TikTok.
How brands like Chipotle and E.lf. are marketing on TikTok in 2020.
(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style […]
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already.
YouTube will temporarily implement more automated reviews, which could cause unwarranted removals.
Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day.
How retailers can make their seasonal social ad dollars go further.
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
Customer journeys are getting more complex and less linear, which means it's more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.
The new feature addresses many of VLOOKUP's limitations.
In a flooded social landscape, Susan Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.
Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather than in a vacuum.