Survey: Search marketing gender pay gap is widening
Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land's 2024 Salary and Career Survey.
Topic: Gender pay gap
Gender pay gap persists: Men earn 26% more than women in search marketing
Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.
2023 Salary & Career guide: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn't) in this Search Engine Land survey.
PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make
Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers.
PPC salaries: How much in-house and agency search marketers make in 2022
This data will help give you some bargaining power, whether you're negotiating salary for a new role or seeking a raise from your employer.
SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.
Replay: The SEO gender gap and how to close it
Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change.
More than 70% of SEOs in the U.S. are men, make more than female colleagues
Men were also charging nearly 67% more than women for project work.
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the […]
Study: Gender Bias In Digital Marketing Is Real
WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are undervalued by 21 percent compared to their male counterparts. In light of anecdotal evidence and Moz’s latest […]