Stop paying the Google tax and lower your CPCs
Learn how to spot and fix the uncontested keyword problem that’s quietly inflating your CPCs.
Topic: Google tax
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
SearchCap: Google App Streaming Live, Hreflang Notices & AMP Next Week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Indexing & The New Frontier Of SEO: App Packs & App Store Search Feb 19, 2016 by Emily Grossman In this third and final installment of a series on app […]
German Newspaper Publisher Trying To Bring Failed “Google Tax” To All Of Europe
Disruptive technologies are often met with lobbying efforts to block them by vested interests trying to preserve the status quo. One such example is the unsuccessful effort by taxi companies to use the law to hold back Uber’s advance, especially in Europe. Another is the European newspaper industry’s efforts to boost sagging revenues with strict […]
SearchCap: SEO Fears, Google Security Flags & Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says They May Flag Broken Security Certificates In The Search Results Google may flag sites that have broken security certificates in the search results. They may also boost the ranking […]
Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law
Given the saga of Germany’s ill-conceived and poorly implemented “ancillary copyright law” one would have thought that another European government wouldn’t immediately duplicate the mistake. But that’s exactly what’s happened in Spain. Spanish newspaper publishers, hoping to turn Google into a source of compulsory licensing revenue, worked to pass a new law that imposes strict fines for the […]
Spanish Law To Force Google To Index And Pay For Local News
There’s a basic feeling among traditional news publishers throughout Europe, and among some in the U.S., that Google has benefited enormously from their content but failed to offer anything in return. Furthermore, many publishers see Google as directly responsible for the decline of their traditional advertising and circulation revenues. The counter-argument that Google sends traffic […]
SearchCap: The Day In Search, May 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Google Showing Recent Stories From News Sites With News Snippet Search for [news] or [new york times] or [fox news] or other queries that would bring up a popular news […]
SearchCap: The Day In Search, March 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Passes Google (Again) As Most-Visited US Site: Hitwise Facebook.com was the most-visited web site in the U.S. last week, surpassing even Google.com. And this is not the first time it’s […]