SearchCap: The Day In Search, May 5, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Google Showing Recent Stories From News Sites With News Snippet Search for [news] or [new york times] or [fox news] or other queries that would bring up a popular news […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • New: Google Showing Recent Stories From News Sites With News Snippet

    Search for [news] or [new york times] or [fox news] or other queries that would bring up a popular news site and you will see a new search snippet displayed within the search results for these news sites. As you can see from the screen shot above, Google is displaying in the search results some […]

  • Who Started The “Dear Yahoo, I’ve Never Heard Anyone Say ‘Let’s Yahoo It’ Sincerely Google” Twitter Joke?

    As you might expect, I monitor a number of search-related topics being discussed on Twitter. Over the past few days, there’s been spike in funny bit of advice that Google is giving Yahoo — that no one says, “Let’s Yahoo It.” But how did that get started? Let’s start with the joke first: Dear Yahoo, […]

  • Google Announces Local “Business Photos”

    Today at the Social-Loco conference in San Francisco Google’s Doyenne of Local Marissa Mayer formally announced Google Business Photos. This is not a new product but the formalization of an offering that has been available in a more limited way since last year. Google is inviting local businesses in a few cities in the US, […]

  • Google Search Globe: See Searches Happening Visually Around The World

    Google announced a neat new visual display of Google’s search volume by search query language. The tool is named the Google Search Globe. Search Globe plots different colored bars protruding from the globe. Each color represents a different language, and you’d see a nice diverse set of colors (i.e. languages) over places like Europe and […]

  • Skyhook Lawsuit Lives On To Fight Another Day Against Google

    Skyhook’s lawsuit against Google, for unfair competition, interference with contract and patent infringement, has survived a substantive and procedural challenge to end the case. Google had sought to terminate the litigation before all the factual discovery was completed. Skyhook Gets to Dig More One of the byproducts of earlier discovery in this case was the […]

  • Real-Time Call Data Yields Key Insights on Phone Leads

    In my prior article, I focused on the value of pre-call analytics in determining which ads or SEM campaigns drove consumer calls, as well as identifying specific pre-call consumer behavior and engagement points. Now we’re moving into the second piece of the call measurement puzzle—capturing real-time insights from consumer calls. This step allows companies to […]

  • How To Find The Right Local & Vertical Sites For Your Small Business

    Most small business owners understand that they should be listed on major national search engines such as Google and Bing, but how do they know which local directories and vertical sites are important for improving their SEO? If you’re a dentist in Boston looking for local sites, you could look at the listings of other […]

  • Google Blocked Sites & Why Making A Good First Impression Matters

    We all know there have been a ton of updates to Google as of late. Many of these updates will affect search engine optimization as we know it. In particular, Google is now displaying an option to block results from certain websites. While websites will only be blocked when a user is logged into a […]

  • Google Offers $100 Bribe To Bring Lapsed AdWords Advertisers Back To The Fold

    Haven’t used AdWords in a while? Here’s $100. Spend it all in one place — your AdWords account. That’s the gist of a new Google effort to reactivate AdWords users who’ve let their accounts grow dormant. The company reached out to these users yesterday with a plea, “We’re sorry to see that you’ve stopped advertising […]

  • Google Apparently Testing Domain Names In AdWords Headlines

    Google seems to be testing a new variation on AdWords display, showing the landing page domain name at the end of the headline, after a short vertical line. The apparent experiment appeared in the top three ads in the center of the page on Google.com, but isn’t showing up for most users. The variation was […]

  • Now Vote For The “Doodle 4 Google” 2011 Contest

    You can now officially vote for the fourth annual Doodle 4 Google finalists. Google said this year they broke a record with over 107,000 submissions. The 40 regional finalists were picked by Google’s guest judges, including Whoopi Goldberg, Evan Lysacek, Michael Phelps, Nicole Stott and Jim Davis. To vote, go to the voting page and […]

  • Google Steps Up Privacy Requirements For AdWords Advertisers

    If you’re going to advertise on AdWords, you’d better be safeguarding users’ personal and financial information on the landing site. So say new policy guidelines released today by Google. The new global requirements for all AdWords advertisers govern sites that request payment, financial or personal information from visitors. They will take effect May 17. If […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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