GraphRAG: What entity-first retrieval means for SEO
GraphRAG explains why AI is shifting from isolated text to connected knowledge, and what that means for AI search optimization.
Topic: InLinks
The complete guide to topic clusters and pillar pages for SEO
Learn how topic clusters outperform keywords—boost authority, engagement, and rankings with proven frameworks built for today’s AI-driven search.
How to optimize your anchor text
Anchor text helps search engines understand your links. Learn how to use it strategically without over-optimization.
What is the Knowledge Graph? How it affects SEO and visibility
Discover how Google's Knowledge Graph works, why it matters for SEO, and how to optimize your content and entities for enhanced search visibility and authority.
Internal linking for SEO: Types, strategies & tools
Learn how to build a powerful internal linking strategy that boosts rankings, improves crawlability, and strengthens topical authority across your site.
When and how to use knowledge graphs and entities for SEO
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.
How the Google leak confirms the significance of author and publisher entities in SEO
This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results.
HUGE Google Search document leak reveals inner workings of ranking algorithm
The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking.
How to avoid an SEO disaster during a website redesign
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign.
Future-proof your SERP presence: 6 areas to focus on
Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs.
How ChatGPT can help you optimize your content for entities
Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
How to make better SEO reports for the C-suite
Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Learn more here.
This day in search marketing history: February 24
Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock's Google penalty, optimize by conversions and more
How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results.
Video: Dixon Jones on building tools for the SEO industry
This man has helped countless people in the SEO industry - he is a true friend.
Visually understanding your site structure and external link weight impact
Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.
3 ways to improve link equity distribution and capture missed opportunities
You've worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.
SearchCap: The Day In Search, April 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s First Quarter 2010 Results Show 23% Revenue Increase Google announced earnings, showing a 23% increase in revenue from the first quarter of 2009 to the first quarter of 2010. Google […]
Crappy MP3 Sites, Comment Spamming & Enough Already
In covering search marketing for the past 13 years, I’ve tried not to be judgmental about certain marketing tactics some people might undertake. Search engines have “rules” that they themselves knowingly allow others to break. Arguments erupt over the idea that any type of marketing is “manipulation.” But at some point, enough is enough with […]
SearchCap: The Day In Search, November 19, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.