Google’s site reputation abuse policy is a band-aid for a bullet wound
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.
Contributor
Chris Long's latest articles
How to leverage cosine similarity for ecommerce SEO
Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility.
Retailers: Google is becoming your new category page
Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
How to get Google featured snippets: 9 optimization guidelines
Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.
5 ways to use the Wayback Machine for SEO
Use the tool to recover lost information and glean insights into the direction of competitor strategies.
Does Google respect the URL parameters tool?
E-commerce sites should not make assumptions about Google’s crawling parameter - check the log files to confirm activity.
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly transactional.
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages and more.
3 case studies of duplicate content consolidation
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.
3 ways to improve link equity distribution and capture missed opportunities
You've worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.