In the story of David and Goliath, be David: How to Amazon-proof your business
Strong brand identity, online presence, and key differentiators are the slingshots that take down Goliaths.
Topic: Innovation
Why is there so little innovation in local?
The alpha and omega of local is now Google.
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]
Google’s “Find Hotels By Travel Time” Offers Some Of That “Innovation” Google Was Talking About
Before Google was formally approved to buy travel software company ITA, the company argued that the acquisition would result in “innovation” for travelers and travel search users. Beyond the appearance of flight times/routes in search results we haven’t seen much “innovation” yet. Google’s new “find hotels by travel time” experiment is, however, an example of […]
Billions Of Years Of Free SEM Insight Through Biomimicry
I’ve attended a lot of conferences in my day. I find them to be a great source for inspiration for new ways of thinking and new ways to tap into the industry community to grow my own knowledge. I had no idea, however, when I walked into the South-by-Southwest session, “It’s Nature’s Way: Innovative Tech Design […]
Obama’s Silicon Valley “Tech Supper” – Who Sat Where? Why Was He There?
Why was he there? Who wasn’t invited and why? What did they talk about? Why was he really there?
Showing Off “The Innovation Machine” At Google
Google is almost uniquely situated among tech companies in that it can reveal very little about an event or announcement and be all but guaranteed that most of the journalists and bloggers on the tech beat in Northern California will show up to cover it. That’s what happened today. Google brought bloggers and journalists into […]
Yahoo! Lets You “Build Your Own Search Service”
Yahoo! has just unveiled the next phase in their plan to spur search innovation by providing search-related resources to developers. The Yahoo! Build Your Own Search Service (BOSS) enables developers to access Yahoo! search results, combine them with other sources, rerank them, and define their appearance. Yahoo! says they are making BOSS available in an […]
Fortune On Google’s Challenges: Employee Retention, Innovation, Maintaining Its Culture
There’s a famous B.B. King blues tune called “The Thrill Is Gone.” I was recently on the phone with a Google employee (director level) who was expressing that very sentiment about his experience there. I was surprised to hear that from this particular individual. However, Google has seen some high profile departures and, dare I […]
Google To Kick Off X Prize’s Next Fundraising Campaign
Google to host fundraising launch for new X Prize by the San Jose Business Journal reports that Google will kick off the second fundraising campaign for the X Prize Foundation with a gala event at the Googleplex in Mountain View, complete with prizes and celebrity appearances.