Why has paid search been pigeonholed to the bottom of the funnel?
To grow your total business impact from SEM you'll need to invest in upper funnel tactics to drive more consumers into your...
May 22, 2019 at 3:13 pm ET
Josh Dreller
Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is currently the Director of Content Marketing at Kenshoo.
The future of search engine marketing is full funnel
A search click is not just a click. It’s a consumer on a purchase...
The state of cross-channel paid search, part 3: SEM & display
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together...
The State Of Cross-Channel Paid Search, Part 2: SEM & TV
In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM,...
The State Of Cross-Channel Paid Search, Part 1: SEM & Social
In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social efforts can work together to...
10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
You may consider yourself a paid search marketer, but columnist Josh Dreller explains why "data scientist" may well be a fitting...
The 5 Reasons Paid Search Will Be Second Behind Display Starting Next Year In The US
Spend on display ads is projected to surpass that of search ads in 2016. Columnist Josh Dreller explains why, and what this means for search engine...
Re-Examining The Top 10 Paid Search Best Practices, Part 2
Do the established best practices in paid search have merit? In Part 2 of his two-part series, Contributor Josh Dreller examines five more best...
Re-Examining The Top 10 Paid Search Best Practices, Part 1
Is following the conventional wisdom on search advertising actually wise? Contributor Josh Dreller asks tough questions about five of the biggies....
Where Do You Go From Here? 7 Career Paths For The Search Engine Marketer
The career path for a search engine marketer is not very linear. Columnist Josh Dreller outlines your options for growth within this nascent and...
Are You Ready For Mobile Paid Search v2.0?
Columnist Josh Dreller asserts that when it comes to paid search, staying current means investing in mobile -- but getting ahead means adopting a...
Search Marketers: The 4 New Expectations Of You In A Cross-Channel World
Columnist Josh Dreller notes that siloed marketing departments are quickly becoming a thing of the past. Search marketers, are you ready to embrace...
7 Audience Targeting Data Types Versus Search Data (The Keyword Is Still The Undefeated Champ)
Columnist Josh Dreller argues that when it comes to audience targeting, nothing beats keyword search...
10 Key Takeaways From Meet The Search Engines @ SMX West
Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory....
Excelling (Again) At Excel For Search Engine Marketers
On Thursday, March 13th, I will be presenting on the Extreme Excel Excellence panel at SMX West with John Gagnon and Brett Snyder (moderated by...
A Paid Search Christmas Carol: Learn From The Ghosts Of SEM Past, Present & Future
‘Twas the night before Christmas in the search marketing department and SEM Director Scrooge was heading out hours before his staff. “Director...
10 Things RTB Rookies Can Learn From SEM Vets
If I were to describe to you a digital media channel in which marketers bid on ad inventory in an auction-based model, would you think of paid...
How Recent Organic Search Changes Will Affect Paid Search
Search marketers were pitched not one but two curveballs recently which have forever reshaped the landscape of search engine optimization (SEO). The...
The Top 7 Milestones Of Google Search
I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it’s one of the most...
10 Bad Assumptions About SEM That Might Get You Fired — Part 2
It can be embarrassing to admit when you’ve been wrong. But that’s what I did in my last post where I listed the first 5 of the 10 bad...