Josh Dreller

Josh Dreller


About Josh Dreller

Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is currently the Director of Content Marketing at Kenshoo.

Josh Dreller's latest articles

Bing SEO

10 Key Takeaways From Meet The Search Engines @ SMX West

Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren’t there to just network and enjoy the San Jose sun. They were interested and looking for answers. And on day three […]

Analytics & conversion

Excelling (Again) At Excel For Search Engine Marketers

On Thursday, March 13th, I will be presenting on the Extreme Excel Excellence panel at SMX West with John Gagnon and Brett Snyder (moderated by Chris Sherman). In the session, we will be delivering power-user tips for marketers using Excel, and Chris has raised the bar very high for us to deliver truly advanced-to expert-level hacks on what […]


10 Things RTB Rookies Can Learn From SEM Vets

If I were to describe to you a digital media channel in which marketers bid on ad inventory in an auction-based model, would you think of paid search? Of course! But this also describes the relatively new online display category of real-time bidding (RTB) in which banner impressions are sold in a similar fashion. eMarketer […]


How Recent Organic Search Changes Will Affect Paid Search

Search marketers were pitched not one but two curveballs recently which have forever reshaped the landscape of search engine optimization (SEO). The industry saw the first one coming a mile away as Google began encrypting organic search queries two years ago. Now, there’s almost zero visibility into the organic keywords which drive visitors to websites […]


The Top 7 Milestones Of Google Search

I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it’s one of the most important companies in the world and has helped to spearhead the Internet revolution — which is up there with invention of the wheel, the discovery of electricity, and the creation […]


10 Bad Assumptions About SEM That Might Get You Fired — Part 1

I’ve been a search engine marketer (both paid and organic) for over ten years, and in that time I have made my share of mistakes. I’m not talking about pure accidents here — most of these mistakes were caused by poor assumptions on my part which turned out to be horribly wrong. These mistakes cost […]


Maximizing The Synergy Of Paid Search & Social

Are there any two online activities more ubiquitous than searching and socializing? According to eMarketer, “search is the first stop on the Web when it comes to finding information on anything,” and 90% of U.S. Internet adults regularly use search engines. Social is also huge. Research from Pew Internet shows that more than two out of […]


Why Big Data Is The Future Of Bionic SEM

Once and for all, I will prove why Big Data is the future of bionic SEM. But first, indulge me for a minute. In the classic 1970s TV show, The Six Million Dollar Man, when all-American test pilot Steve Austin (played by Lee Majors) teeters on the verge of life after a crash, the government […]

Google Ads

Welcome To The Mobile Era Of Search

It’s rare when you can pinpoint the moment of a major game changer for an industry to a single day. Usually, these shifts happen over time; and then one day, you look back and realize how momentous a particular event really was. For paid search, there have been many catalysts that have accelerated the industry, […]


A Good Start For Paid Search In 2013

It’s April, which means that spring is here and the first quarter of 2013 is in the books! The birds are chirping, the flowers are blooming, and the ads are clicking. Aren’t the landing pages pretty at this time of year? At Kenshoo, we sit on some massive data sets that we share each quarter […]


Deep Dive Into Bing Webmaster Tools – Part 3 Wrap Up

In the first and second posts in this series, Vincent Wehren has taken us through an insider’s guided tour of Bing Webmaster Tools (BWT). We’ve learned that BWT was originally an internal SEO toolset that progressed into a very robust external platform and continues to evolve. Users can access very handy dashboards that the everyone, […]


Deep Dive Into Bing Webmaster Tools: Part 1

Over the last decade, search engine marketing has become a multi-billion dollar media channel powerhouse. It currently represents half of the $35B digital marketing budgets in the U.S., and it’s even bigger globally. The marriage between search practitioners and the engines has always been, at best, a work in progress. On one hand, search engines […]


Kenshoo: Filling the Gaps That Search Marketers Desperately Need

I remember the first bid management tool I ever used was GoToast back in 2003. It was absolutely amazing. I could manage bids on multiple engines from one location. SCORE! At the time (I almost started with In my day…, ha), there were many different engines other than Google and Bing that were viable options […]


Crowdsourced SEM: Under The Hood With Trada

In the June 2006 Wired magazine article The Rise of Crowdsourcing, Jeff Howe presented the phrase crowdsourcing as a combination of the words crowd and outsourcing. Although crowdsourcing actually has roots that precede the Internet, certainly the Web has been a powerful activation tool for crowdsourcing to go mainstream. In fact, there are crowd workers in […]


comScore’s Search Planner: The Benefits Of Rich Panel Data

Five years ago, I shifted my career from a pure search agency to a full-service, digital media firm in order to expand my knowledge from just SEM to the other disciplines of this industry. I was pleased to discover that many of the ingrained, good habits I developed while honing my search marketing skills translated […]


Zenya’s Next Gen Keyword & Categorization Platform

The case could easily be made that keyword list construction is the most vital part of the paid search marketing process. Yes, optimization is clearly a crucial component to profitable SEM, yet without the right keywords (and campaign/ad group structure), the chance for success drops dramatically. So, wouldn’t you think that after more than a […]


Preview Live Search Engine Results Pages With The LiveSerp Toolbar

Every search practitioner, either paid and organic, has at some point received the same questioning phone call or email from their client or boss:  “I’m was searching on Google for our natural listing (or paid ad) and I don’t see it.” Most of the time, this is due to the search engines personalizing their results for […]


AdGooroo Trademark Insight Tool Makes Infringement Monitoring A Breeze

Some of you may not have any issues with other advertisers infringing on your trademarked terms via search marketing… count yourselves lucky. For those of us who have been left by the search engines to self-police these problems, AdGooroo’s Trademark Insight tool can turn a laborious challenge into a fairly efficient task. AdGooroo is well […]


The Career Path Of The Search Marketer

For those of you who read my columns regularly, you know that I’m fascinated with watching the paid search industry develop. Having been one of the lucky ones who fell into this marketing niche early on, I’ve seen it grow from a little seedling into a giant oak. In fact, one of the major draws […]


Why Display Is Changing The Value Of Search

A few weeks ago, I was talking shop with Josh Shatkin-Margolis, CEO and founder of search retargeting firm Magnetic, when he stated, “Display is changing the value of search.” I balked. But I took the bait. “What’s that even mean, dude?” I said. Josh went on to explain that all signs point to the fact […]

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