Josh Dreller

Josh Dreller has been a search marketer since 2003 with a focus on SEM technology. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on business goals. He has a deep passion to monitor the constantly evolving intersection between marketing and technology. Josh is currently the Director of Content Marketing at Kenshoo.

Bing SEO

10 Key Takeaways From Meet The Search Engines @ SMX West

Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren’t there to just network and enjoy the San Jose sun. They were interested and looking for answers. And on day three […]

Analytics & Conversion

Excelling (Again) At Excel For Search Engine Marketers

On Thursday, March 13th, I will be presenting on the Extreme Excel Excellence panel at SMX West with John Gagnon and Brett Snyder (moderated by Chris Sherman). In the session, we will be delivering power-user tips for marketers using Excel, and Chris has raised the bar very high for us to deliver truly advanced-to expert-level hacks on what […]

PPC

10 Things RTB Rookies Can Learn From SEM Vets

If I were to describe to you a digital media channel in which marketers bid on ad inventory in an auction-based model, would you think of paid search? Of course! But this also describes the relatively new online display category of real-time bidding (RTB) in which banner impressions are sold in a similar fashion. eMarketer […]

Google

How Recent Organic Search Changes Will Affect Paid Search

Search marketers were pitched not one but two curveballs recently which have forever reshaped the landscape of search engine optimization (SEO). The industry saw the first one coming a mile away as Google began encrypting organic search queries two years ago. Now, there’s almost zero visibility into the organic keywords which drive visitors to websites […]

Amazon

The Top 7 Milestones Of Google Search

I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it’s one of the most important companies in the world and has helped to spearhead the Internet revolution — which is up there with invention of the wheel, the discovery of electricity, and the creation […]