Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or the content. Recently, we covered a story on how a major U.K. floral company […]
News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News. In a post today on the Google News blog, the company writes: If a site mixes news content with affiliate, promotional, advertorial, or marketing […]
While advertising on social media makes sense for advertisers, the owners of ‘free’ sites like Twitter and Facebook still need to make money. Ad banners have been the answer for many social media sites for a long time. However, banner blindness has created a large problem for advertisers since they are paying for impressions, but […]
Last night I heard a commercial for Honda, where it told the audience to go to Yahoo and search for “shop honda.” I, being an obedient TV viewer, did as instructed and searched for shop honda and saw this ad:
Back in July, our Yahoo Shortcuts For Sale? article covered how Yahoo was selling some of its Yahoo Shortcuts units without — to us — enough disclosure. Looks like Yahoo’s seen the light and now is using a "Yahoo Sponsored Shortcuts" label on these. Scott Hendison spotted the change here. Thanks, Yahoo. Here’s the before: […]
Scott Hendison found an interesting Yahoo Shortcut that appears to have been sold. A search on special k at Yahoo Search returns this Yahoo Shortcut, which contains the Special K logo: