Yahoo Graphical/Video Search Ads Named Partner Results

Last night I heard a commercial for Honda, where it told the audience to go to Yahoo and search for “shop honda.” I, being an obedient TV viewer, did as instructed and searched for shop honda and saw this ad: The ad is labeled “Partner Results” and seems to be one of those special partner […]

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Last night I heard a commercial for Honda, where it told the audience to go to Yahoo and search for “shop honda.” I, being an obedient TV viewer, did as instructed and searched for shop honda and saw this ad:

Yahoo Partner Ads


The ad is labeled “Partner Results” and seems to be one of those special partner relationships Yahoo has with some companies.

Remember a while back we reported about Yahoo Shortcuts For Sale? A search for ‘special k’ on Yahoo returned a listing that looked like this:

Kelloggs Special K Shortcut

We were a bit upset that the ad wasn’t fully labeled as so. Yahoo told us it wasn’t necessarily an ad, but a partnership program they had with some companies. Since then, I forgot about it until the Honda commercial. If you take a second look at the special k search at Yahoo, it now is clearly labeled, like the ‘shop honda’ example above.

Yahoo Partner Ads

When I click on the “partner results” tag, at the upper right corner of the ad, I am taken to a page on Where are sponsor results shown on the Search results page? The page doesn’t give too many details or any details on these special partner results or how any advertiser can obtain them.

In any event, Google also went under the magnifying glass when they placed graphical ads on their search page for the special Bourne Ultimatum video ads, which are now labeled “Google Promotion.” Oh, the Yahoo Special K ad is also a video ad, so expect to see many more video ads in place of text ads on the search results pages.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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