Content scoring tools work, but only for the first gate in Google’s pipeline
Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly.
Topic: Okapi BM25
12 new KPIs for the generative AI search era
We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?
How AI Mode and AI Overviews work based on patents and why we need new strategic focus on SEO
Read this deep dive into six patents that reveal how Google's AI Overviews and AI Mode work – and what it all means for the future of SEO.
Inside the AI-powered retrieval stack – and how to win in it
The page is dead. Long live the stack. Here's how vector databases, embeddings, and Reciprocal Rank Fusion have changed the search stack.
The ABCs of Google ranking signals: What top search engineers revealed
New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search.
Decoding Google’s E-E-A-T: A comprehensive guide to quality assessment signals
Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
How to boost SEO decision-making with correlation analysis
Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.
Does HTML structure matter for SEO?
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.
How ChatGPT can help you optimize your content for entities
Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
Yandex scrapes Google and other SEO learnings from the source code leak
Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).