This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
Microsoft is an AI leader but Cortana lags its rivals in distribution.
Reuters is reporting that Microsoft is getting ready to make Cortana, its digital assistant, available on Android and iOS as an app. This possibility was first raised in a Microsoft SMX Advanced keynote conversation last year. The Reuters article also discusses a Cortana-linked, artificial intelligence project called “Einstein.” At the time of SMX Advanced Microsoft […]
Microsoft’s Bing and Google are pursuing very similar strategies with their mobile apps. Google’s search app for iOS is essentially a browser and gateway to other Google apps and services. The same is true for Bing on iOS and Android. Earlier this week Bing refreshed its Android app to make its UI and design consistent […]
People love lists. Publishers love lists too because they sell copies of traditional print newspapers and magazines and, online, they generate lots of clicks and page views. For example, the HuffingtonPost has become a veritable archive of slideshows: “the 10 best places to live,” the “hottest beach bods of the summer” and so on. US […]
Satya Nadella, SVP of Microsoft’s Online Services Division, gave the morning keynote at the Microsoft Search Summit. It was an introduction to and tour of Bing and adCenter upgrades and improvements. Nadella began with a review of the search market and its growth. He was initially apologetic to the audience about Microsoft’s market share. He […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
With the first day over since Microsoft bailed on Yahoo, I find myself chuckling with agreement over Valleywag’s "Post-Microsoft, Yahoo shares ‘plunge’ from $19 to $24.60" headline. Yahoo fared far better than many had predicted. Part of that may be due to thoughts that it is not all over yet for a Yahoo-Microsoft marriage or […]
Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium, up to $1 million per […]
Microsoft is to bid $31 per share to Yahoo’s board of directors to purchase the company, a deal potentially worth $45 billion. Below, more details, some history, and analysis. We’ll also keep updating this story, and we’ll have a separate post linked from this when the conference call starts. The Proposal Microsoft has proposed to Yahoo’s Board Of Directors that Microsoft […]