Topic: Quigo

For Obama The Online Marketer It’s All About Google

Democratic presidential candidate Barak Obama’s online organizing and fundraising successes are perhaps unprecedented. He’s also the query volume king, among the candidates. But how does he do as an online marketer? We might not know his CTRs or how his campaigns “convert” but now we know where he spent his money. According to US Federal […]

Google Now Fills Out Forms & Crawls Results

One of the biggest search challenges has long been that the major search engines like Google cannot crawl material that can only be retrieved through the use of forms. Now Google is filling out those form to obtain the information previously hidden, the company has announced.

SEO

Search Biz: Google Pays More For DoubleClick, Benefits More From Online Ad Shift, AOL’s Platform A Coming Together, & More

Last week, as you know, the EU gave approval to Google’s acquisition of DoubleClick for $3.1 billion. However, the deal closed at $3.24 billion, a mere $140 million more. But Google doesn’t have to count its pennies during this recession, the company says, because its international growth, specifically in China-Asia, will help insulate the search […]

In Unexpected Move, AOL Buys Social Network Bebo For $850 Million

In a somewhat surprising move, given the speculation surrounding AOL and its future, the company has acquired number three social network Bebo for $850 million in cash. Bebo has a reported 40 million unique users on a global basis. AOL says in its press release, “Together with its AIM and ICQ personal communications network, the […]

Not So Crazy: Yahoo May Partner With AOL To Escape Microsoft

Wondering what’s next after the news that Yahoo apparently plans to reject Microsoft’s takeover offer? The Times Of London reports Yahoo will restart merger talks with AOL. Below, more about the news along with some back history on AOL in search and why a Yahoo-AOL partnership might indeed be a compelling way to convince Yahoo […]

SEO

Search Year 2007: Search News, In Review

Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]

PPC

AOL Confirms Quigo Acquisition, Integration Into ‘Platform A’

Based on the circulating rumor and reports, we joined the speculation that AOL was acquiring Quigo and would integrate it into Platform A. Today AOL confirmed that it had entered into an agreement to acquire the company for an undisclosed amount, which various parties speculated was $300 million. Here’s the release. As the release points […]

Report: AOL To Acquire Quigo For $300 Million

There are rumors and reports circulating that AOL is about to add Quigo to its now pretty full roster of online ad networks and technologies, which includes Tacoda, Advertising.com, Third Screen Media, Lightningcast, and AdTech. These entities are the backbone of AOL’s “Platform A” integrated online (and mobile) advertising, er, platform. AOL now claims that […]