SearchCap: The Day In Search, July 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Doing Keyword Research? Here Are Some Resources To Help! Search term research is one of the fundamental activities for a successful search marketing campaign. You’ve got to know the words people […]
Danny Sullivan on July 9, 2007 at 1:21 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Doing Keyword
Research? Here Are Some Resources To Help!
Search term research is one of the fundamental activities for a successful
search marketing campaign. You’ve got to know the words people are using if
you want to target them properly. To help, I’ve expanded the Search Term
Research section of Search Engine Land to list a variety of resources… - Google Buys
Security Company Postini For $625 Million
Google announced (and here) the acquisition of Postini, a software security
for electronic communications company for $625 million. Google said that this
company would become a division of Google Apps. They will help secure Google
Apps including Gmail, Google Docs, Google Talk, Calendar and Google’s other
applications. "With this transaction,… - FTC OKs
Microsoft’s aQuantive Acquisition
Microsoft’s bid to acquire online marketing firm aQuantive for $6 billion has
cleared an antitrust regulatory hurdle, the companies said today. The
FTC-mandated waiting period to review anticompetitive fallout from large
mergers has passed without additional inquiries from the FTC, clearing the
companies to move forward with the deal. A… - eBay: Only 14
Percent Pleased With Google Checkout
Readers will recall Google recently backing down from eBay in pushing Google
Checkout against eBay’s PayPal. Google, eBay battle it out over online
payments from Bloomberg is a good article shedding fresh light on how
important PayPal is to eBay, to the degree that it would pull its ads from… - Facebook One Of
The Top Search Engines? I Dunno About That!
I shouldn’t — but I couldn’t resist doing a quick poke at Facebook’s
pronouncement that it is the "most used people search engine on the web."
Really? According to? Facebook gives some stats that perhaps back up this
claim, but only if you consider Facebook a people search engine. I… - Local Lessons
From A Massive Launch
As reported here and elsewhere, Marchex recently launched more than 100,000
local and vertical Web sites. This involved aggregating and organizing
millions of pieces of data, crafting refinements to help users pinpoint
businesses, designing sites to support the variety of use cases involved in
look up and discovery of… - Link Analysis
Beyond Search Rank
I’m an extreme believer in linking analysis and competitive linking
intelligence. I have tools that analyze millions of links every week. I have
scripts that compare, contrast, group, separate, divide and categorize links
to a degree that would make your eyes cross. As I type this one of my…
Applications & Portal Features
GrandCentral invitations now available, Googling Google- Yahoo Sidebar Patent
Applications, SEO By The Sea - JotSpot joining Google Apps
revolution, Between the Lines -
Vista
SP1 beta 1 to launch in mid-July, All About Microsoft
Business Issues
- Google
Director Sells Shares, Forbes.com -
Yahoo responds to reports of site outages, News.com - Yahoo
Bill Pay To Shut, Techcrunch -
At Ann Arbor Google office, the good life, Ann Arbor
Microsoft tweaks the Live side of the house, All About Microsoft- Google vs
Everyone: 10 Markets Where Google Wants to Win, Mashable - What
Should Yahoo Do: Sue Decker’s Listening Tour, All Things Digital
Google Trails in Asian Markets, PC World
Conferences
-
SMX Local & Mobile Panels Open for Business, Screenwerk
Link Building
- May I
suggest some new Backlink acronyms?, SEO Scoop -
SEO
& Link Building Via Blog Comments, Search Engine Journal
Local, Maps & Mobile
-
UK Geocoding Now Available in the Maps API, Google Maps API Blog -
Wrong On Hyperlocal: Google And Web 1.0 Killed Backfence, Publishing 2.0 -
New Version of Google Maps for Palm OS Released, Palm Info Center -
New Seven Wonders of the World in Google Earth, Google Earth Blog -
Virtual Earth: 26 Terabyte update; includes new 3d and "hill shaded",
LiveSide -
Simpson’s Kwik-E-Mart Locations in Virtual Earth, Windows Live Local
Virtual Earth Blog -
Does Microsoft Cork the Bat in Virtual Earth?, Windows Live Local Virtual
Earth Blog
Paid Search & Contextual
- Top 6
Settings to Check When Starting a New Adwords Account, PPC Hero -
Automotive Industry Newsletter now available, Inside AdWords -
A Brief Interview with Michael Yavonditte, Quigo, John Battelle -
How Bid Technology
Got Me Banned From The Delivery Room, MediaPost -
Lose Your Google
AdWords Account if You Change Payment Options, Search Engine Roundtable -
Fixing Typos by Web Users, Without Raising Hackles, New York Times
Podcasts
- Google Buys
Security Company; eBay Says Google Checkout Only Liked By 14%; Virtual Earth
Maps Kwik-E-Marts & More!, Daily SearchCast
Searching
- Can Web Search Use Wikipedia
to Understand References to Names?, SEO By The Sea -
Google File Search, Google Operating System -
Bizarre Searches Stranger Than Fiction, Epiar -
People often repeat web searches, Geeking With Greg
Eric Enge interviews Udi Manber about Search Quality, StoneTemple
Google Updates Google Code Search, ResearchBuzz-
A Hipper Crowd Of Shushers, New York Times
SEM Industry
-
WPP 2 Acquired Refinery, ClickZ -
UK CEO Warns "never allowing your programmers to try any kind of SEO at all",
Marketing Pilgrim
SEO & SEM
- Google
China Webmaster Blog, Googlified
Search Engine Optimization for Universal Search – Back to Square One?,
Search Engine Guide-
How John Chow can get his Google ranking back, Blogstorm - Google.com Has
Multiple Cache Pages & Snippet Archives, Search Engine Roundtable - Do "Chained"
301 Redirects Not Carry Link Popularity Over in Google?, Search Engine
Roundtable -
netbenefit.co.uk web hosting Hijacks 10000’s of it clients, Dave Naylor’ -
Whiteboard Friday – "If I Had A Hammer", SEOmoz
Where’s the Google search result?, Natural Search Blog
Social Media
-
More on Squidoo spam (and Hubpages doing a good job?), Jason Calacanis -
Squidoo addresses spam concerns, Jason Calacanis - The Squidoo
Spam Problem, GigaOM -
Google’s Social Networking Projects, Google Operating System - Mosh,
Yahoo’s New Social Network Initiative, Techcrunch -
Ron Paul Supporters Need A Lesson In Social Media Marketing, Pronet
Advertising
Video, Music & Image Search
-
Video Ads: Every Startup Has A Different Solution, Techcrunch
Microsoft’s LiveStation: Live TV With A P2P Twist, Epicenter-
Exalead : A Look Into Semantic Image Search, Search Engine Journal
Other Items
-
Friday Fun with Search Engine Optimisation Songs, FroggBlog -
Live Earth may set new stage for Web viewing, Reuters -
Google Australia celebrates NAIDOC Week, Google Australia Blog - Google Wall of
Ideas, Googlified -
The Pressure of Google NDA, Google Operating System -
Live Search commercial, Dave Naylor
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