SearchCap: The Day In Search, July 9, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Doing Keyword Research? Here Are Some Resources To Help! Search term research is one of the fundamental activities for a successful search marketing campaign. You’ve got to know the words people […]

on July 9, 2007 at 1:21 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Doing Keyword
    Research? Here Are Some Resources To Help!
    Search term research is one of the fundamental activities for a successful
    search marketing campaign. You’ve got to know the words people are using if
    you want to target them properly. To help, I’ve expanded the Search Term
    Research section of Search Engine Land to list a variety of resources…
  • Google Buys
    Security Company Postini For $625 Million
    Google announced (and here) the acquisition of Postini, a software security
    for electronic communications company for $625 million. Google said that this
    company would become a division of Google Apps. They will help secure Google
    Apps including Gmail, Google Docs, Google Talk, Calendar and Google’s other
    applications. "With this transaction,…
  • FTC OKs
    Microsoft’s aQuantive Acquisition
    Microsoft’s bid to acquire online marketing firm aQuantive for $6 billion has
    cleared an antitrust regulatory hurdle, the companies said today. The
    FTC-mandated waiting period to review anticompetitive fallout from large
    mergers has passed without additional inquiries from the FTC, clearing the
    companies to move forward with the deal. A…
  • eBay: Only 14
    Percent Pleased With Google Checkout
    Readers will recall Google recently backing down from eBay in pushing Google
    Checkout against eBay’s PayPal. Google, eBay battle it out over online
    payments from Bloomberg is a good article shedding fresh light on how
    important PayPal is to eBay, to the degree that it would pull its ads from…
  • Facebook One Of
    The Top Search Engines? I Dunno About That!
    I shouldn’t — but I couldn’t resist doing a quick poke at Facebook’s
    pronouncement that it is the "most used people search engine on the web."
    Really? According to? Facebook gives some stats that perhaps back up this
    claim, but only if you consider Facebook a people search engine. I…
  • Local Lessons
    From A Massive Launch
    As reported here and elsewhere, Marchex recently launched more than 100,000
    local and vertical Web sites. This involved aggregating and organizing
    millions of pieces of data, crafting refinements to help users pinpoint
    businesses, designing sites to support the variety of use cases involved in
    look up and discovery of…
  • Link Analysis
    Beyond Search Rank
    I’m an extreme believer in linking analysis and competitive linking
    intelligence. I have tools that analyze millions of links every week. I have
    scripts that compare, contrast, group, separate, divide and categorize links
    to a degree that would make your eyes cross. As I type this one of my…

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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