Confirmed: Google rolls out local highlight icons & price labels for hotel results

Google is rolling out two new local search features in the search results. Have you seen them?

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Google has confirmed with Search Engine Land that they are now rolling out two new local search features:

  • highlight icons in the local search listings
  • price labels in the hotel search results

Local highlight icons show icons in a local panel that represent what amenities the local business has. Items might include fast service, healthy options, small plates and so on. Google began testing these icons last month, and now they are rolling out to all searchers. Here is a screen shot of the highlight icons for a local restaurant near me.

Google Local Highlights 1498049187

Google is also launching price labels directly in the hotel results, so you can quickly see on the map the price of the hotels in that area are. Here is a screen shot:

Google Hotel Price Labels 1498049187

Hat tip to Sergey Alakov for spotting these early.

About the author

Barry Schwartz
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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