Google showing knowledge graph data in local panels
Google is merging the local panel and knowledge graph panels into one for some searches related to big companies with many local venues.
Google has started showing more information about local businesses in some local knowledge panel results. It is implementing this by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts.
Here is a screen shot showing a search for [kfc] which brings up locations for nearby KFCs and an “about” tab for knowledge panel information about the chain.
Sergey Alakov, who first spotted this, said it “looks like Google started combining knowledge panels and local packs in mobile search results for businesses that have a knowledge panel displayed for their brand name search and local presence in the user’s area.”
I cannot consistently bring this up, so it might be Google is testing this feature still or it is currently still rolling out to searchers.
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