Google Maps adds mall directory search & browse in local panel

Google adds a new tab to the local panel in the search results named "directory."

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Google has added a way to search inside a mall for the local stores and businesses at a shopping center. Just go to your mobile phone, search for your local mall or shopping center, and a “directory” tab should show up at the top. After you click on that directory tab, you will be able to search by store or browse by type of store by clicking on the tabs on the top.

Here is a screen shot:

Google Maps Mall Directory Search 1

In 2014, Google added to Android Maps the ability to search indoor malls with indoor GPS features or indoor mapping. But this is the first time Google is showing a “directory” tab in the local panel.

This was first spotted by Sergey Alakov, who wrote, “I personally think this addition is very much in line with Google’s many recent changes that seem to be aimed at keeping users within Google’s properties, and as a user, I see how this new feature can be very useful.”

Postscript: If you go to a specific store, such as the Apple Store, it will also show a “located in” section, which hyperlinks to the mall directory. Here is a screen shot:

Located In


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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