Google tests location tab for hotel knowledge panels

Need help finding a great hotel based on what you can do near that hotel? Google is testing a location tab that shows you just that.

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Hotel Travel Ss 1920

Google is testing a new location tab and section within the hotel knowledge panels. The location tab contains information that tells you what is around the hotel, including sections such as highlights, top sights and a getting-around section. Sergey Alakov captured this test and provided the screen shots below.

One of the more important aspects of picking a hotel, at least for vacations, is to know what is near the hotel and what you can do with the family around the hotel. This tab provides just that and more, including what Google calls a “location score.” The location score grades the hotel’s location based on its proximity to the top sights, to public transit and to airports.

Here are screen shots from Sergey showing what is found in this location tab:

Google Hotel Location Highlights

Google Hotel Location Scores

Top Sights Tab

Getting Around Tab

This is not rolled out yet, as far as I can tell, but it may be something Google is testing and will be rolling out at some point in the future. Google is always testing user interfaces and features.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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