Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Breakthrough: Search And Navigation Without A Connection Google continues to add features and capabilities that keep its maps that much ahead of the competition. Coming out of I/O yesterday […]
SMX West is coming up fast. On March 2 there are a number of workshops and intensives being held before the main conference starts on Tuesday, March 3. One of those is the Local Search Advantage. In truth every digital marketer should be interested in location-based search and marketing — 94 percent of conversions happen […]
Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the cross-screen retargeting, YP is working with vendor Tapad and its “Device Graph” methodology. Device Graph combines probabilistic and […]
Remarkably, there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national” or pure brand campaigns — sometimes dramatically. Source: Local Search Association ad performance insights database (2014) Despite the […]
In October Apple launched Apple Maps Connect, intended to allow individual business owners to edit or add local business listings directly into Apple’s database. Apple told me at the time that it wasn’t intended for webmasters or outside agencies to manage multiple locations or listings on behalf of their clients. However I knew that would immediately arise as a question. Accordingly, local SEO Andrew Shotland […]
Introduction Locally targeted ad spending by U.S. national brands will grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s U.S. Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information – particularly through social media – and their use […]
Earlier this week, Danny Sullivan reported on the hijacking of thousands of local hotel listings within Google+ Local. Those listings had been replaced by third-party hotel booking services. And while it’s unclear how long those third-party links were in place, several knowledgeable people have surmised it may have been at least a month, if not longer. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Testing New AdWords Site Search Extension A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to […]
Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google. The study involved 315 US business locations. These are not independent, small businesses. SIM Partners typically works with national-local businesses that have national brands but local offices, hotels or stores. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Finally Takes A Clear Stance On Mobile SEO Practices Today at SMX Advanced during the iSEO panel, Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile […]
Google is aware of, and working on a fix, for a bug in how it displays business URLs from Google Maps. As SIM Partners reported yesterday, local business listings on Google.com are showing links to maps.google.com — the URL for the business’ old Place page — rather than showing links to the business’ website. Here’s […]