How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Topic: Taboola
Yahoo now has a 25% stake in Taboola
Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Your customers aren’t interested in your COVID messaging anymore, what now?
COVID burnout is real, but the pandemic is not over.
SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads announces new Editor features for ad extensionsSep 28, 2017 by Susan Wenograd Now available: Support for scheduling and Shared Libraries for call and location extensions Canonical tags gone wildSep […]
SearchCap: Google link warning, in-store sales & more SEM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations for marketing automationMay 25, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency […]
SearchCap: SEO periodic table, Google updates & rank tracking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The problem with obsessive rank trackingApr 4, 2017 by Ryan Shelley Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains […]
SearchCap: Bing Ads Editor updates, local ranking & SEM accounts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports Enhanced CPC, exports to create expanded text adsMar 24, 2017 by Ginny Marvin Version 11.9 is now available. SEM account management: Part 3 — How to […]
SearchCap: Google Holocaust denial, AMP reports & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google’s results are finally […]
SearchCap: Google political bug, Google PageRank redirects & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google returns special presidential candidates box that previously omitted Donald TrumpJul 27, 2016 by Barry Schwartz Google blames “technical bug.” Sanders continues to show as having Google: There is no PageRank […]
SearchCap: Google search analytics upgrade, Bing Ads edits & SEO makeup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search analytics report adds the ability to compare queries Jun 16, 2016 by Barry Schwartz You can now compare one search phrase to another in the Google Search Analytics report […]
SearchCap: AdWords visuals, search pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Visual analysis of AdWords data: a primer Apr 8, 2016 by David Fothergill Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned […]
Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In
Yahoo's foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.
SearchCap: Google Buy Now, Cortana & Apple Coherent Navigation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation HERE mapping unit could fetch more than $4 billion in new bidding war. When Google’s In Your Brain: […]
Content Marketing Tools: A Marketer’s Guide
Introduction A fundamental shift in the relationship between brands and consumers is driving an equally significant change in how – and how often – marketers communicate with their target audiences. The convergence of user-generated online content, social media, and mobile communication has put control firmly in consumers’ hands. Rather than coming to the brand website, […]
SearchCap: The Day In Search, November 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 15, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.