Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
Topic: Tripadvisor
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
Bing Hotel Ads moving out of beta to general release with Koddi
The release opens up another paid channel for hotel marketing.
Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content
The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort.
Survey: Under 40 Percent Start A Local Search With A Search Engine
What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP. The report, called “Local Search Unleashing Opportunities for National Advertisers,” is based […]
Google Now Cards Integrated With Third-Party Developer Apps
Third-party developers can now integrate their apps into Google Now Cards.
Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results
Bing has partnered with TripAdvisor to deliver reviews, booking capabilities and rates for hotel searches in 22 different countries.
EU Goes Public With Google Antitrust Proposals, “Market Test” FAQs
The EU released documents this morning that detail Google’s antitrust settlement proposals and explain the Competition Commission’s position on various aspects of the investigation. First here’s what the EU says Google has proposed: Google offers for a period of 5 years to: (i) – label promoted links to its own specialised search services so that […]
Flights, Hotels: Google Is Improving Its Travel Search Tools
Following its acquisition of travel software provider ITA, Google’s flight and hotel search products have offered isolated useful features but have largely failed to live up to Google’s promise of “innovation.” Consumers have mostly failed to notice Google’s travel innovations so far as well. There are now indications that Google’s travel sites and content are becoming more […]
Big Chains Launch “Hulu For Hotels”
Several major hotel chains have launched what might be described as “Hulu for hotels,” a new travel search site called Roomkey. According to Tnooz, the consortium includes Choice Hotels, Hilton, Hyatt, InterContinental, Marriott and Wyndham Hotels. Starwood, operator of Sheraton and W hotels, is not among them. Hotels have been struggling for years to get […]
SearchCap: The Day In Search, December 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Googler Quits To Build Browser To Block Google Tracking TechCrunch reports Brian Kennish, a former Googler, quit Google a few weeks ago in order to build a browser that essentially blocks […]
Marchex Launches Review Aggregation Feature ‘Open View’
I wrote yesterday about Boorah, which is aggregating user reviews in the restaurant vertical to provide more coverage to consumers. Today, Marchex is formally launching its similar “Open View” technology on its Open List local/travel search site and its network of URL-based destinations, which have been substantially enhanced with Open List search and editorial content. […]