Earlier today, Twitter posted new rules about how third party ad companies can insert ads into the Twitter “timeline” of tweets. Is this a death knell for those third party companies? Not necessarily, but it’s sure a crimp in some of their plans. Below, what the new rules seem to ban and allow. The Background […]
A battle appears to be brewing over the promise of monetizing Twitter and, more specifically, over the placement of ads on the Twitter platform. NOTE: See our follow-up post to this article, FAQ: Twitter’s New Rules On Third-Party Ads In a lengthy blog post today, Twitter’s Chief Operating Officer, Dick Costolo, announced that the company […]
Within the past month, Twitter Search has radically matured. It has gained “relevant” tweets in addition to search ads. The changes are as much a revolution as when web search engines increased their relevancy and integrated search ads a decade ago. Searchers, search marketers — take notice! Below, a guide to what’s happened and what […]
Twitter reports serving 19 billion searches per month, and that doesn’t even count Twitter-powered searches at the major search engines of Google, Yahoo and Bing. Where are all those searches happening? Who are the big players in Twitter search? No one really knows so far, which makes life tough for search marketers trying to decide […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: TweetUp Scores Its Own Search Column In TweetDeck TweetUp, the new AdWords-like ad platform for Twitter has added a prime, new publishing partner: the popular Twitter client, TweetDeck. In an email […]
TweetUp, the new AdWords-like ad platform for Twitter has added a prime, new publishing partner: the popular Twitter client, TweetDeck. In an email to early TweetUp members, founder Bill Gross explains how TweetUp’s sponsored listings will be integrated in TweetDeck: TweetDeck will feature a separate search column for TweetUp results, where users can see continually […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Medium Is The Message In Link Building In 1964, Marshall McLuhan proposed the idea “that media itself, not the content it carries, should be the focus of study.” He said […]
Twitter’s rumored Promoted Tweets are now official, launching only a day after the very similar TweetUp launched (will that be DOA?). Promoted Tweets has two phases, which might be described as an AdWords phase and an AdSense phase. The AdWords part is what is launching first. Marketers buy keywords (for now on a CPM basis) […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: TweetUp Brings AdWords Concept To Twitter Bill Gross, who all but created paid search in the late 1990s when he founded GoTo.com, has launched TweetUp, an advertising ecosystem that does for […]
Bill Gross, who all but created paid search in the late 1990s when he founded GoTo.com, has launched TweetUp, an advertising ecosystem that does for Twitter search what AdWords (and other paid search platforms) does for web search. It’s not officially tied to Twitter, and will compete with Twitter’s expected ad platform (whenever it launches). […]