TweetUp Scores Its Own Search Column In TweetDeck

TweetUp, the new AdWords-like ad platform for Twitter has added a prime, new publishing partner: the popular Twitter client, TweetDeck.

In an email to early TweetUp members, founder Bill Gross explains how TweetUp’s sponsored listings will be integrated in TweetDeck:

TweetDeck will feature a separate search column for TweetUp results, where users can see continually updated results showing the best tweeters on topics of interest.

The email also says that TechCrunch will test ways to distribute TweetUp ads, “including a TweetUp search field, roll-over pop-ups tied to key words in their content, and others.”

TweetDeck and TechCrunch join previously announced partners like Business Insider, Answers.com, Twitterfeed, and Seesmic, among others. Gross’ email says “more deals are in the pipeline.”