YouTube rolls out new audience insight tools
The platform now provides clarity on membership cancellation, and can compare new and returning viewer data.
Topic: Web analytics
5 useful GA4 dashboards for local SEO
Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.
Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data
You can filter by web and chat combined, you can filter by news, images, videos and even knowledge panels.
Google launches new report that flags checkout issues on e-commerce sites
The Checkout Journey report helps brands resolve checkout issues promptly for an improved user experience.
SEO content optimization: How to rank higher and convert better
Discover the complete process of SEO content optimization using both hands-on techniques and advanced SEO solutions.
R.I.P. UA – Search Engine Land property has stopped processing data
It's finally happened, 68 days later. Google Universal Analytics has stopped processing data for Search Engine Land.
Google August 2023 Core Update rollout is now complete
The update took 16 days to roll out - we hope you only saw increases in visibility.
Universal Analytics still processing data two months after ‘sunset’
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
5 hidden areas of Google Ads you probably didn’t know about
Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to seasonality adjustments.
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
Google sending notifications that UA has stopped processing data
These notifications come almost two months after July 1, the date when Google said UA properties must all migrate to Google Analytics 4.
Setting up event parameters in GA4: Everything you need to know
Learn how to set up event parameters in Google Analytics 4 for a deeper understanding of user actions and effective data interpretation.
Improving or removing content for SEO: How to do it the right way
Here's a step-by-step process for determining whether you should improve or remove older content – and how to do it.
The new Bing has failed to take any market share from Google after six months
Microsoft disputes the data, which shows Bing's market share is actually lower in 2023 than it was in 2022 – before new Bing launched.
6 reasons your GA4 reports aren’t adding up
Navigate Google Analytics 4 with insights on metric disparities, UI alterations, data thresholds, and more.
11 GA4 training courses to help confused marketers
If you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
Tracking 20 years of search
Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023.
Google Analytics 4 Reports get Match Types, including regex
Report Filters now support the Match Types 'begins with', 'exactly matches' and 'regrex', giving you more control over your reporting.
8 new Google Analytics 4 features to enhance app measurement and performance
The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.
Google Analytics launches new Audience report
Marketers can use the new GA report to identify their most engaged and profitable audiences.
Why internal site search can be your competitive edge in enterprise SEO
Unlock the "why" behind the "what" and build a cleaner, smarter SEO approach that sets your enterprise website apart.
How to audit your YouTube channel for brand success
From understanding key metrics to auditing your channel, here's how to elevate your brand's visibility on YouTube.
Microsoft Ads pilots UET Insights dashboard with new traffic data
Auto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot.
GA4 custom report builder adds 33 ecommerce dimensions, metrics
You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics.
Universal Analytics still processing data for most after sunset
Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.
6 Google Analytics 4 alternatives that marketers are switching to
Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
Why people hate the Google Analytics 4 user interface
Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing.
Unicorn sightings: The people who love Google Analytics 4 and why
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
10 things we hate about Google Analytics 4
GA4 hasn't exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land's latest poll.
13 of the funniest reactions to GA4: The roast of Google Analytics 4
If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
Universal Analytics dies aged 11: ‘Be brave and be strong’
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Universal Analytics is officially replaced by Google Analytics 4
The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don't like GA4.
GA4 for B2B: How to track events and conversions
Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.
Are you ready for Google Analytics 4? Have your say in our poll
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it's time to have your say!
GA4 launches AMP support
Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.
Google Analytics 4 audience builder gains six new dimensions and metrics
The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.
Google Search Console Insights adds your growing content report
This new report is designed to help those who have not associated their Search Console Insights property to their Google Analytics property.
How to use GA4 to optimize your digital marketing strategy
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
Microsoft Ads to launch UET Insights dashboard with new traffic data
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.