Tom Demers

Tom Demers is the co-founder and managing partner of Measured SEM and Digital Examiner. His companies offer paid search management, search engine optimization (SEO), and content marketing services to businesses of varying sizes in various industries.

Google Algorithm Updates

Making Your Support Content More SEO Friendly

Does your website have a support section, community forums, Q&A content, or similar? If so, columnist Tom Demers has tips for using this often valuable content to get more search visibility.

Amazon Alexa

Guide To Analytics Software Platforms: 25 Analytics Tools Compared

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, […]

Google News

5 SEO Audit Considerations For Publishers & News Sites

SEO site audits should all be at least a bit unique. Everyone has their own process for pricing and conducting SEO audits, but one of the important things to keep in mind is the different needs of different types of sites. The core issues and focuses in auditing a twenty page B2B lead gen site […]

Google Ads

Short Vs. Long Tail: Which Search Queries Perform Best?

The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published. But in all the debate there’s an important distinction that most people fail to focus on. Keywords […]

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