JR Oakes is the senior director of technical SEO research at Locomotive. He was formerly director of technical SEO at the Adapt Partners agency. He works with clients on a wide range of fronts including technical issues, performance, CTR, crawl-ability, content, and data analysis. JR loves testing, coding, and prototyping solutions to difficult search marketing problems. When he isn’t working, he enjoys reading about emerging technologies, playing bass guitar, watching college basketball, cooking and spending time with his friends and family. He is also one of the co-organizers of the Raleigh SEO Meetup, Raleigh SEO Conference, and RTP SEO Meetup.