Brand reputation and the impact of Google SERP selections
How Google treats company navigational brand searches and the impact they can have on consumer...
JR Oakes is the senior director of technical SEO research at Locomotive. He was formerly director of technical SEO at the Adapt Partners agency. He works with clients on a wide range of fronts including technical issues, performance, CTR, crawl-ability, content, and data analysis. JR loves testing, coding, and prototyping solutions to difficult search marketing problems. When he isn’t working, he enjoys reading about emerging technologies, playing bass guitar, watching college basketball, cooking and spending time with his friends and family. He is also one of the co-organizers of the Raleigh SEO Meetup, Raleigh SEO Conference, and RTP SEO Meetup.
How Google treats company navigational brand searches and the impact they can have on consumer...
By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find...
Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from...
Columnist JR Oakes explains Common Search, a great open source tool for understanding how search engines work, which has a hidden gem for those of us...
Contributor JR Oakes takes look at technology from the natural language processing and machine-learning community to see if it's useful for...
Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in...
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning....