Effective SEO requires a holistic approach. JR Oakes deep-dives into his approach from his session at SMX Report.
How Google treats company navigational brand searches and the impact they can have on consumer perceptions.JR Oakes | Dec 23, 2020 at 1:21 pm ET
By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories.JR Oakes | Feb 5, 2020 at 2:34 pm ET
Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console.JR Oakes | Jun 11, 2018 at 6:06 pm ET
Columnist JR Oakes explains Common Search, a great open source tool for understanding how search engines work, which has a hidden gem for those of us who miss checking our PageRank score.JR Oakes | Nov 14, 2016 at 9:58 am ET
Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America.JR Oakes | Jul 22, 2016 at 10:40 am ET
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.JR Oakes | Jul 20, 2016 at 11:06 am ET