Query templates: Expanding the scope of topical authority
A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.
Topic: WikiHow
New Really Simple Licensing standard could make AI pay
A new licensing standard – Really Simple Licensing (RSL) – aims to let web publishers set terms on how AI systems use their content.
Lookback: Google Panda algorithm update launched 13 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
Sample Cookie Policy
If you are a site that is based anywhere in the EU, you will legally need to have a Cookie Policy overlay on your site to warn visitors your site will be dropping cookies on their computer. Pretty much all sites do this, as cookies are used for everything from analytics to web functionality to advertising. […]
Google Adds Automatic Authorship With Google+ Sign In
Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. Google has integrated Google+ Sign-In with Google’s authorship program. Now if you sign in to WordPress.com with Google, the articles you publish with that sign in will now be associated with your […]
Winners & Losers As Panda 2.0 Goes Global? eHow, Bing’s Ciao.co.uk & More
It’s only been 48 hours since Google expanded the Panda/Farmer update to all English language searches outside the US, and we’re already seeing reports about who the early winners and losers are. In some cases, the names are familiar if you followed the original reports when the algorithm change first hit in the US in […]
Four Sites Impacted By Google’s “Farmer Update” Speak Out
It has been a little over two weeks since “hell broke loose” with Google’s Farmer/Panda algorithm update. Some sites that had been relying heavily on organic traffic saw that traffic plummet, while others gained. The changes impacted roughly 12 percent of US search results according to Google. The Online Publishers Association estimated that the changes […]
SEO Remains A Viable Marketing Strategy For Anyone
Ah, another SEO is dead post from a non-SEO to get the blood rushing on an otherwise calm weekend. I’ve been ignoring these more and more lately, but in the wake of Google’s Farmer Update, it looks like everyone could use some history lessons. Don’t depend solely on SEO, but don’t neglect it, either.
SearchCap: The Day In Search, March 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask Launches Local Conversations iPhone App Ask.com noticed some interesting behavior happening on its Q&A iPhone application. People were trying to have “conversations” in the comments area of the app, according […]
More Farmer Update Winners, Losers: Wikihow, Blippr & Yahoo Answers
As search industry analysts continue to review the fallout from last week’s Google Farmer update, we’re getting new snapshots of what sites were hurt and which ones have survived the crosshairs of Google’s latest algorithm change. One such analysis from SearchMetrics confirms much of what’s already been reported, but also adds several new names to […]
Number Crunchers: Who Lost In Google’s Panda Algorithm Change?
On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top search results. Content farms were seen by many as the target. Were they hit? Who was hit? Some figures are coming out.
Blekko, The “Slashtag” Search Engine, Goes Live
Blekko, the long anticipated search engine founded by Rich Skrenta, has finally opened to the public. The service offers an interesting way to “slash” or create specialty search engines for any topic, along with new features the company hopes will improve relevancy. My previous article, Blekko: New Search Engine Lets You “Spin” The Web, goes […]
SearchCap: The Day In Search, May 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Has Facebook’s Active User Growth Dropped 25% to 50%? Are a significant number of people cancelling their Facebook accounts because of privacy concerns? The easy answer would be for Facebook to […]
How Traffic Spiked For Site Offering Advice On How To Delete A Facebook Account
Need another data point from the search world illustrating the rise of concern over Facebook’s privacy changes. How about that chart above? It shows a huge spike to traffic at wikiHow, which has a handy guide on how to delete your Facebook account. Earlier this week, I wrote about how there seemed to be an […]
Live Blogging: SMX Social Media – Micro Communities
While lunching with Danny, Vanessa, and gang (and discussing kosher vampires [Michael Gray: “Do kosher vampires only eat Jewish people?”]) at SMX Social Media, I was asked to live blog the Micro Communities session this afternoon. My first Search Engine Land post will thus consist of me recapping my boss’s presentation. Hooray. Anyway, the Micro […]