AdSense Publishers Get Display Reporting By Network

By Pamela Parker

Published: October 27, 2011 at 2:53 pm

Google has long allowed approved third-party networks to serve inventory into its AdSense display network, and now it says publishers will begin to get reporting on impressions served, earnings and performance by network.

The third-party networks in AdSense are enabled via Google’s DoubleClick Ad Exchange, and the system aims to let publishers to serve the highest value impression with each pageload, therefore earning the highest amount possible. Publishers can block by network via the AdSense interface. Networks participating include Rocket Fuel, Dotomi, Quantcast, Turn, AdRoll.com and [x+1].

Performance Reports Google AdSense 1

Google cautioned that comparing networks may be difficult because some networks may be targeting particularly high-value inventory — making their CPMs higher, but their overall volume likely lower.

The new report can be found in the Performance report tab. Click “Ad networks” in the side navigation. The data available today will only go back as far as September 27, 2011.

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About the author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.