Display ad costs fall ahead of the holiday shopping rush
Lower display ad costs could give holiday marketers a cheaper way to reach value-conscious shoppers before competition intensifies.
Topic: AdRoll
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report? Compelling client […]
SearchCap: e-commerce SEO & crawl data analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why e-commerce SEO is NOT a one-shot wonderMay 4, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time […]
SearchCap: Bing local search updates, digital assistants & PPC performance
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing local search update highlights business holiday hours in local listings Nov 28, 2016 by Amy Gesenhues Local listings display accurate holiday hours in real time. SEO without SERPs is here […]
SearchCap: Google forecasting, SEO analytics & RFPs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s premium-level Ad Grants program no longer accepting applicationsSep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $10,000 per month in search advertising grants. Want better data […]
SearchCap: Google real time carousel, In Apps search & AdWords sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google introduces the ‘search live coverage carousel’ for real-time indexing & search results Aug 31, 2016 by Barry SchwartzIs this the real time Google indexing API? Google is now piloting the […]
SearchCap: Bing Ads, NCAA On Bing & Google Image Filters
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partners With NCAA To Deliver March Madness Predictions & Tournament App Mar 3, 2016 by Amy Gesenhues For the second year in a row, Bing and the NCAA are teaming […]
Internet-Wide Retargeting POWERED By Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of Psychographic Targeting Hot House, aimClear Social Account Manager Gretchen Gautreaux illustrates precisely how to […]
Recharge Your Remarketing With 5 Tips For Q4
Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.
Google Analytics Rolls Out New Tag Manager Tools
Google analytics launched a new set of tools for Tag Manager users, including new APIs, third-party templates and a refreshed user interface. According to Google, the new Tag Manager API lets users customize their infrastructure and better manage bulk user access. [blockquote cite=”Google Analytics Blog”]From creating and managing users to previewing and publishing containers and […]
SearchCap: Google PayDay Loan 3.0, Bing Ads URL Tagging & World Cup Fever
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm […]
SearchCap: The Day In Search, June 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes […]
Google Rolls Out AdWords Dynamic Retargeting For Retailers
In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google is rolling out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. The company is also piloting dynamic retargeting in the travel and education sectors and plans to expand availability to more sectors later this year. […]
AdSense Publishers Get Display Reporting By Network
Google has long allowed approved third-party networks to serve inventory into its AdSense display network, and now it says publishers will begin to get reporting on impressions served, earnings and performance by network. The third-party networks in AdSense are enabled via Google’s DoubleClick Ad Exchange, and the system aims to let publishers to serve the […]
SearchCap: The Day In Search, December 3, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.