• http://roshanjoshi.com.np Roshan

    the only time when you might want to run a combined campaign is when you are lazy or don’t have time to do both. else they are two separate things and hope that Google makes it easier to manage them separately.

  • http://threeladdersmarketing.com/ Three Ladders Marketing

    Well, this will be interesting to see if performance really does improve for advertisers. For most, the separate campaigns are largely a function of differentiating between high and low performance. The display network has not traditionally performed well, but can drastically increase your volume. If CPAs decrease 35%, I’m guessing it will allow advertisers to allocate more of their budgets into GDN. The new ad formats are looking good and does a nice job of drawing your eye and clicks, hopefully that’s not all to their strategy.

  • http://threeladdersmarketing.com/ Three Ladders Marketing

    Well, this will be interesting to see if performance really does improve for advertisers. For most, the separate campaigns are largely a function of differentiating between high and low performance. The display network has not traditionally performed well, but can drastically increase your volume. If CPAs decrease 35%, I’m guessing it will allow advertisers to allocate more of their budgets into GDN. The new ad formats are looking good and does a nice job of drawing your eye and clicks, hopefully that’s not all to their strategy.

  • Arie Erner

    After a month and a half, do you have any conclusions about the new campaign type?