The best news in mobile marketing every Thursday.
Android Has More Check-In Users Than Apple, But Just Barely
Android has almost a 10% lead over Apple in the smartphone market share race, but its lead in check-in activity is a lot smaller according to a new comScore report out today.
According to comScore, Android’s overall US smartphone market share is 34.7%, compared to 25.5 for Apple. But Android’s lead in check-in activity over Apple is less than three percent — 36.6% of check-in service users are on Android, compared to 33.7% who are on Apple’s platform.
RIM accounts for 22% of check-in users, comScore says, while Microsoft, Palm and Symbian are all less than 5% of that audience.
Almost 1 in 5 Smartphone Owners Use Check-In Services
In the bigger picture, comScore says 16.7 mobile users in the US used check-in services in March 2011 — that’s 7.1% of the entire mobile user population. Of those check-in users, 12.7 million were using smartphones, which is 17.6% of the smartphone population.
About 76% of all check-in users are on smartphones, comScore says.
comScore also shared demographic breakdowns of check-in service users:
- 51% are female, 49% are male
- 59% are between 18 and 34 years old
- 5% are aged 55 or older
- 47% are employed full-time
- 23% are full-time students
comScore’s measurements cover the first three months of 2011.