• http://www.gShiftLabs.com Chris Adams

    Brad, I like the your push on content strategy and recency. Measuring the impact with analytics is a start but I would add measuring the impact of that content strategy or content campaign to see how your search engine rankings have changed based on the keyword phrases that you were optimizing for.

    At gShift Labs – we embrace everything that you have stated in terms of content strategy. We have build a content campaign report in our SEO software where you can visualize the ranking changes based on the new content that you have published and/or changed. We look at everything from analytics, social metrics, social signals, ranking, and backlinks.

    Chris Adams
    Co-founder & CTO
    gShift Labs