What Google AI Mode follow-up questions reveal about your content
Generic service pages give AI little to work with. Here's how to uncover the facts, insights, and expertise that set your local content apart.
Topic: Content Marketing
Shopify SEO: The complete beginner’s guide
Learn how to rank your Shopify store in Google with this comprehensive Shopify SEO guide.
Reddit for organic and AI search: 7 ways to build visibility
From finding the right communities to warming accounts, see how Reddit can influence search visibility and B2B buying decisions.
What is video content? And why it’s super important right now
An overview of video content and how it fits into the content marketing landscape.
Content strategy template [Free download + tips]
Guided content strategy template to help you create a long-term plan for your content marketing. 100% free, no opt-in required.
Content strategy in six steps: A practical guide
Learn how to build a content strategy that aligns with buyer intent, drives traffic, and boosts conversions.
Top five YouTube keyword tools (Field-tested for growth)
Unlock YouTube growth with smart keyword research. Optimize your video titles, descriptions, and tags using top tools to boost engagement.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
Organic traffic: What it is and how to increase it (Six ways)
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
Your AI search visibility keeps changing: Here’s what to do about it
AI citations shift across prompts and platforms. Here's how to find the signal, reduce false alarms, and make better visibility decisions.
Information gain: How top content leaders win at SEO
Dive into my analysis of information gain in SEO, featuring interviews with content leaders who drive millions in organic traffic monthly.
17 types of content marketing (and how to use them right)
Learn about the different types of content marketing, including blogging, video, podcasts, infographics and more.
SEO and meta descriptions: Everything you need to know in 2027
You can’t control the snippet Google shows. You can control what you give Google to work with. Here’s how to write better meta descriptions.
How I built 5,660 backlinks in 30 days [New strategy]
How to use a new link building strategy called "Reverse Outreach".
Five best SEO plugins for WordPress (Tried & tested)
Compare top picks like Rank Math, Yoast, and more to boost speed, fix issues, and optimize content.
How to write a press release that gets results
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
YouTube title: Master the art of clickable video headlines
How to write a compelling (and SEO-friendly) title for your YouTube videos.
7 AI search myths, debunked: What the data says about SEO
What happens when you test AI search claims against real-world data? Some of SEO’s newest conventional wisdom doesn’t hold up.
Your AI content watermark isn’t what Google is looking for
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.
Blogger outreach: The definitive guide
New to blogger outreach? Here's a step-by-step guide guide on how to cold pitch content they actually want to publish.
21 SEO tasks you should be automating (and how)
What SEO tasks can you automate? What's the best way? Save time and reduce work by improving your SEO workflows with traditional tools and AI.
BuzzSumo: The definitive guide
A complete guide to the popular content marketing tool, BuzzSumo. Includes a detailed tutorial and lots of "pro tips".
YouTube Channel Keywords
Channel Keywords are an underrated part of YouTube SEO. Here’s a complete guide to using Channel Keywords the right way.
How to become the answer in AI search: The ASC framework
What does AI say about your brand? Analysis, SEO, and content turn that answer into a practical visibility plan.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
The future of content isn’t writing. It’s thinking
SEO content is getting cheaper to produce, shifting value toward the ideas, expertise, judgment, and experience behind the words.
Content marketing success falls to 12-year low: Survey
AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests.
What is visual content? 17 types that drive links, shares, and traffic
A complete guide to visual content marketing. Includes 17 types of visual content that you can try today.
What is repurposing content?
This is a SUPER comprehensive guide to repurposing content to maximize shares, traffic and reach.
B2B content marketing: The ultimate guide
Complete guide to content marketing for B2B businesses. Includes lots of strategies, examples and mini case studies.
Content gap analysis: The complete guide
Learn exactly how to conduct Content Gap Analysis. This guide will help you find “Content Gaps” so that your content shoots to the top of the search results.
Five best HARO alternatives (expert review)
Discover 6 powerful HARO alternatives for media outreach and backlinks. Compare features, pricing, and success rates to find your best option.
YouTube video description: 9 essential tips for better descriptions
This page shows you how to create SEO-friendly descriptions for your YouTube videos. Includes lots of strategies working right now.
How to use SimilarWeb for SEO and content marketing
Want to get the most out of SimilarWeb? This in-depth guide will show you how to boost your SEO and content marketing campaigns with SimilarWeb.
SEO vs. GEO, AEO, LLMO: What marketers need to know
Confused by GEO, AIO, LLMO, and AEO? This guide breaks down what each acronym means, how they relate to SEO, and what really matters for AI search visibility.
7 powerful AI marketing tools you need (tested)
Discover the best AI marketing tools for content, video, research, and automation. We tested top platforms to help you find the right fit for your strategy.
7 proven blog post templates (That work like a charm)
This is a list of 7 detailed blog post templates that are proven to drive traffic to your blog.
What is a marketing funnel? Complete beginner’s guide
Learn how to create effective marketing funnels that turn visitors into loyal customers. Start optimizing your sales process today.
YouTube channel description: Crafting the perfect one
What is a YouTube Channel Description? And what should you write? I’ll show you exactly how to write a compelling (and SEO-optimized) Channel Description).
3 SEO priorities to win organic traffic in 2027
Prioritize commercial content, make your best answers easy to extract, and build authority signals for organic and AI search visibility.