How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
Topic: Similarweb
Report: ChatGPT Ads are growing fast, but advertisers are still figuring them out
New research reveals how early advertisers are approaching creative, landing pages and campaign strategy
Google’s /goto change: The latest challenge for third-party SEO data
Google’s /goto URLs add to a series of changes making third-party SERP data harder to collect and rank tracking less reliable.
Why ChatGPT Ads deserve a place in your 2027 media plan
Cheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived.
How to use SimilarWeb for SEO and content marketing
Want to get the most out of SimilarWeb? This in-depth guide will show you how to boost your SEO and content marketing campaigns with SimilarWeb.
Temu revenue and usage statistics
Discover the latest Temu revenue and usage statistics for. Learn about Temu's monthly active users, downloads, market share, and more.
X (Twitter) statistics: How many people use X?
Analysis and data of users on the popular social media platform, X (Twitter).
Number of Threads users
Explore the latest 2026 stats for Threads, Meta's new X (Twitter) rival, with over 400 million monthly active users.
The new search journey changes how SEO and PPC should work
The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion.
How SEO reduces blended customer acquisition costs
SEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.
How to close the identity gap between your brand, search, AI, and buyers
Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.
Used or cited: The two ways brands appear in AI search
Learn how AI engines use and cite brand information, how to measure both, and why traditional SEO still matters.
ChatGPT recommendations drive more brand website visits: Study
AI-influenced visitors viewed 12 pages and spent 11.8 minutes on site, compared with 6.5 pages and 5.6 minutes for others, SimilarWeb found.
Google zero-click searches hit 68% in early 2026: Study
Google’s AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.
The micro-macro shift: How to measure AI visibility now that precision is gone
AI visibility is now a macro measurement problem. Here’s how to build a defensible framework for tracking recommendation trends.
ChatGPT ads show strong early CTRs — but scale is still the question
Early ChatGPT ad data shows high engagement, with strong intent queries like Mother’s Day driving significantly more ad exposure.
Why AI visibility starts before search and ends with citations
Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
‘Google Zero’ misses the real problem: Your next visitor isn’t human
The real shift is machine-driven discovery, where AI agents research and decide before humans ever visit your website.
Content alone isn’t enough: Why SEO now requires distribution
AI search pulls from a wider and constantly shifting set of sources. SEOs need broader distribution strategies to maintain visibility.
Paid search click share doubles as organic clicks fall: Study
Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.
Organic search traffic is down 2.5% YoY, new data shows
SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites.
Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility.
Unlinked mentions: Measure brand impact beyond links
Unlinked mentions still matter. Learn how to track them, evaluate their SEO and PR value, and use insights to strengthen brand visibility and authority.
Rethinking the funnel with LLM tracking analytics
As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
SEO personas for AI search: How to go beyond static profiles
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
News site traffic is shrinking, but Google and AI aren’t solely to blame
Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.
Data providers: Google June 2025 core update was a big update
Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some partial recoveries.
Is web traffic a vanity metric? Not if you’re a publisher
For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world.
Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO
Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.
ChatGPT leads on generative AI traffic share, but Google is rising
Watch the throne. Google and DeepSeek have gained ground and ChatGPT’s share of generative AI traffic started to slip, new data shows.
Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement
SMX Advanced speaker Mordy Oberstein shares insights on AI hype, SEO’s shifting role, algorithm chaos, and the internet’s golden age.
How to rank higher on Google (even if you’re just getting started)
Want to boost your Google rankings? Learn key SEO tactics to improve visibility, drive traffic, and climb search results with this step-by-step guide.
Content marketing strategy: A practical guide
A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience.
Google shares 8 ways to be successful with AI Search experiences
Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.
AI Overviews data: Google visits are up but engagement is falling
Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows.
Data providers: Google March 2025 core update had similar volatility to the previous update
Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates - and it seemed pretty similar to the December 2024 core update.