Pagination and SEO: What you need to know in 2027
Pagination can open paths to deeper content — or quietly cut them off. See what matters for crawling, indexing, and canonicalization.
Topic: Mother's Day
ChatGPT ads show strong early CTRs — but scale is still the question
Early ChatGPT ad data shows high engagement, with strong intent queries like Mother’s Day driving significantly more ad exposure.
SEO seasonality explained: Strategies, trends, and optimization tips
Discover search trends, align content with demand cycles, and capture more traffic using seasonal optimization strategies.
Google adds seasonal creative theming to PMax asset groups
Google's Asset Group Theming lets advertisers clone and apply seasonal themes to PMax asset groups, without touching the original.
Content marketing strategy: A practical guide
A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience.
Google AI Max for Search campaigns: New insights from Ginny Marvin
Google's Ginny Marvin talks AI Max: keywordless targeting, geographic controls, and better reporting. Here's what you need to know.
Peak PPC season is coming: 5 tests to run now
Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.
Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
Google Product Studio launches seasonal themed templates
The first templates for St Patrick's Day are available now, with templates for Mother's Day, Easter, and spring expected to be released soon.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
How ad assets work in PPC
Ad assets (formerly called extensions) provide more information about your ad. There are many different kinds of ad assets, and the search engines are regularly introducing new types. Ad assets are served dynamically based on context such as device and location and in combinations predicted to improve click-through rates. Ads in position one – the […]
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.
Mother’s Day 2022: 3 search trends to know
Mother's Day is May 8 in the U.S. Which means if you haven't started planning your PPC campaigns, you're already behind.
How to incorporate search demand in your campaign optimizations
Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.
SearchCap: Google shorter snippets, Google review notifications & paid search tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it shortened search results snippets after expanding them last DecemberMay 14, 2018 by Barry Schwartz Time spent increasing meta descriptions for the longer Google search results snippets may have […]
Mother’s Day Google doodle honors moms with hand-painted artwork
The brightly colored doodle leads to a search for Mother's Day.
SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more ‘OK Google’: Cortana can now be the default assistant on AndroidJun 19, 2017 by Greg Sterling It’s Cortana you’ll get when you long-press on the home button. 7 changes […]
Father’s Day 2017 Google doodle brings back the cactus family from Mother’s Day
Google's Father's Day doodle shares the same cactus-themed artwork that was used for its Mother's Day doodle in May.
SearchCap: Google AdWords ad rank, quality score data & SEO strategies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is rolling out changes to AdWords Ad Rank thresholds: What you need to knowMay 15, 2017 by Ginny Marvin Bids can carry more weight in Ad Rank thresholds based on […]
Mother’s Day 2017 Google doodle celebrates all moms – even cactus moms
Google's animated image of a cactus caring for her cactus-offspring leads to a search for "Mother's Day 2017."
SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 critical areas to consider when performing AdWords auditsMay 12, 2017 by Matt Umbro AdWords audits are a great way to win business and check on the health of an account, […]
Bing Shopping Campaigns get inventory feeds, search query reports at product level
New updates are aimed at enabling timely feed uploads and informing title optimization.
SearchCap: Going global, PPC in higher ed & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions Apr 17, 2017 by Digital Marketing Depot With nearly one third of all mobile searches now related to […]
‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how […]
Bing’s home page gets smart with trivia, quizzes & polls
Replacing the "hotspots" previously listed atop the image of the day is a graduation cap icon that leads to a three-question quiz.
SearchCap: Google AdWords texting ads, Google health expands & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords testing click to SMS ad extensionJun 17, 2016 by Barry Schwartz Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is now testing […]
Father’s Day Google doodle follows in same footsteps as Mother’s Day doodle
The images used to replace the Google logo for both Mother's Day and Father's Day include shoes atop a welcome mat.
SearchCap: Google black & blue links, voice search tracking & Bing Twitter results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google widely testing the title links in black, instead of the traditional blue hyperlink colorMay 9, 2016 by Barry Schwartz Google testing going from blue hyperlinks to black hyperlinks, and searchers […]
What day is Mother’s Day 2016? Today’s Google Doodle leads to a direct answer
Doodler Sophia Diao says today's Mother's Day doodle, "...harkens back to a time in my youth when following Mom around was all I knew."
SearchCap: Google AMP, knowledge graph & auto ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds share feature to Knowledge Graph panelMar 30, 2016 by Barry Schwartz Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more. Google […]
SearchCap: Google Kicks Emojis, Google Video Search Broken & Google’s Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sending Searchers To Nonexistent Videos Can’t find that video that Google listed in your results? It’s not you. It’s Google. Why Don’t My Leads Convert? – June 30 Webcast Ideas […]
Father’s Day 2015 Google Logo Follows Same Style As This Year’s Mother’s Day Logo
Doodler Olivia Huynh says she chose the watercolor texture because she believes there is something comforting and familiar about it.
SearchCap: Google Map Maker Suspended, Uber & Nokia HERE & Mom’s Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Acquire A New Location & Avoid Screwing Up The Local SEO Expanding your business by acquiring a new location? Columnist Andrew Shotland discusses how to preserve its existing search […]
Mother’s Day Google Logo Celebrates All Types Of Moms
Doodler Olivia Huynh says she chose a watercolor texture because there is something comforting and familiar about it.
SearchCap: Google Restaurant Delivery, Yelp Selling & Mobile Friendly Begins
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobilegeddon Is Beginning, Not Ending The Mobile Friendly Update has now “fully rolled out” according to Google, but columnist Bryson Meunier believes this is only the beginning. WSJ: Yelp Seeking A […]
SearchCap: Udi Manber Leaves Google, Bing Ads Mom’s Day & No Panda & Penguin Whitelists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says There’s No Whitelist To Save You From Panda Or Penguin Google’s John Mueller said there is no whitelist for the Penguin and Panda algorithms, like there is for the […]
Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother's Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
Bing Ads Launches Live Chat Support And Industry Insights Portal With Research, Case Studies
Today, the Bing Ads team announced the launch of live chat support and a new industry insights portal. Live Chat will be available at all hours every day of the week for in its English-language markets. Customers can use Live Chat to ask questions about campaign set up, optimization tactics, billing issues and more. The […]
SearchCap: Google’s Matt Cutts Regrets, Bing On Firefox OS & Google Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Regrets Not Acting Faster On Paid Links & Content Farms In Google’s Matt Cutts latest video, he answers a question I personally asked about what he regrets, what […]