The Big List of 2009 Marketing Predictions
Jan 6, 2009 at 6:00am ET by Matt McGee
If you’ve been thinking about what’s in store for 2009, join the crowd. The start of a new year always brings out the proverbial crystal ball, but perhaps this year more than most, online marketers are trying to figure out what’s around the corner.
To that end, here’s a big list of articles and blog posts where writers have shared their forecasts, predictions, and/or resolutions for the new year. A couple are (an attempt at being) humorous, some are completely serious. Either way, this might help you focus your own thinking on what’s in store for 2009.
Search Marketing
- Find Resolution: 2009 Predictions for Search Marketing
- E-Power Marketing: Where is SEM Headed in 2009?
- Search Engine Watch: What Will 2009 Bring Us?
- Michael Streko: Streko’s 2009 SEO Predictions
- Website Magazine: 2009 Web Predictions
- Search Engine Watch: Search Shifts and Predictions for 2009
Online Marketing
- Marketing Magic: 12 Marketing Resolutions for 2009
- eMarketer: eMarketer’s Predictions for 2009
- MediaTrust: The MediaTrust Crystal Ball – 2009 Predictions
- ClickZ: Digital Marketing Opportunities in 2009
- Adotas: New Year’s Resolutions for Digital Marketers
- ClickZ: ClickZ: Ten Reasons to Be Optimistic About Online in 2009
- HubSpot: Online Marketing: 2009 Predictions
- eMarketer: Seven Predictions for 2009
Social Media
- Peter Kim: Social Media Predictions 2009
- Junta42: 42+ Social Media and Content Marketing Predictions for 2009
- TwiTip: Why Twitter Will Go Mainstream in 2009
- WebMetricsGuru: 2009 Trends in Social Media
- Network Solutions: My Horrible Predictions for Social Media in 2009
- Social Media Today: 7 Social Media & Web Analytics Predictions for 2009
- Social Media Explorer: Social Media Target Strategies For A Better 2009
- Copyblogger: Blog Money: The Income Outlook for 2009
- Beyond Banner: Ten Social Resolutions for Marketers in 2009
Local/Mobile
- Greg Sterling: Prediction: Much More Mobile in 2009
- Kelsey Group: Kelsey Group Analysts Identify Key 2009 Trends to Watch in Local Media
- Web Analytics World: Predictions for Mobile in 2009
- Local Search News: Local Search in ‘09: Going Mobile
- Local SEO Guide: Local SEO Predictions 2009
Small Business
- Small Business Labs: 2009 Top 10 Small Business Trends
- Wall Street Journal: Predictions for Entrepreneurship in 2009
- Noobpreneur.com: 2009 Top 10 Small Business Ideas
- Wall Street Journal: 2009 Resolutions: Cutting Back, Taking Control
Trends
- Trendwatching: Half a Dozen Consumer Trends for 2009 (PDF)
- Tad Chef: 30 Web Trends for 2009
- MediaPost: MediaPost: Search Trends To Watch In 2009
- Compassion in Politics: Top Seven Social Media, Online Marketing, and Internet Trends for 2009
- Escalate Media: Women Online in 2009: 9 Trends to Watch in a Down Economy
Miscellaneous
- Greg Sterling: Another Prediction: Internet on TV
- Anita Campbell: Must Have Tech Tools for 2009
- John Battelle: Predictions 2009
- Louis Gray: 10 Predictions for 2009 In the World of Tech
- HubSpot: Our Resolutions for a New Year of Blogging
- Search Engine Journal: New Year’s Resolutions 2009: Business and Life Goals
- The Guardian: 100 Top Sites for the Year Ahead
Feel free to add any I missed in the comments!
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I’ll toss my own 2009 Internet and Technology predictions, the biggest of which turns Microsoft’s Live Search into a viable place for search marketers.
http://www.blindfiveyearold.com/2009-internet-and-technology-predictions
For those who have carpel tunnel or just want a cliff notes version.
Facebook Becomes A Portal
Identity Systems Fail
Video Advertising Succeeds
Microformats Go Mainstream
Banner CTR Becomes Obsolete
RSS Adoption Spikes
Kindle 2.0 Flops
Google Search Share Stalls
FriendFeed Surpasses Twitter
Someone ‘Dies’ (no not Steve Jobs)
How could you forget SearchViews? http://bit.ly/qcSK