As of today, advertisers in Malaysia, Indonesia, Thailand, Philippines and Vietnam have access to Bing Ads.
The roll out of Bing Ads means marketers in these countries can use one platform to advertise on both Yahoo and Bing. It also expands the geographic targeting capabilities for existing customers to reach users in Southeast Asia.
Microsoft claims a reach of nearly 13 million users in Southeast Asia, and 489 million users worldwide every month through the Yahoo! Bing Network.
The addition brings the total number of countries served by Bing Ads to 32. In July, the company added Australia, New Zealand and Brazil. There are plans to bring on an additional 15 countries, most of which are in the Middle East.