Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta

Bing Ads Product Ads Available in USAfter months of testing, Product Ads are now available through Bing Ads in the U.S.

Like AdWords Product Listing Ads (PLA), Bing’s version are powered by merchant product feeds. The ads display on the Yahoo Bing Network for commerce-related searches and feature a product image, title, price and merchant name.

Also similar to the Google process, advertisers first set up Bing Merchant Center Store accounts and upload their product catalogs. From there, advertisers can create a Product Ads campaign in Bing Ads. Advertisers already running PLA campaigns on AdWords can use the Import From Google AdWords function to bring their campaigns into Bing Ads.

Earlier this week Bing announced it is beta testing Mobile Product Ads for smartphones.Bing Ads Mobile Product Ads

 

 

Related Topics: Channel: Retail | Microsoft | Search Ads | Search Ads: Product Ads | Top News

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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