This morning at our SMX Advanced conference, Bing’s Stefan Weitz announced “Honey Badger” — Bing’s latest upgrade to its Webmaster Tools.

Weitz explained that today’s upgrade primarily involves three things:

• Crawl setting management: users can ask Bing to crawl a website less during busy times of day and more during off-peak hours
• Role management: set different access levels for different users in the account
• Toolbox help info: a suite of new videos, data and how-to information

Bing’s blog post also explains the new “Index Explorer” tool, which is a “complete rewrite” of the previous Index Tracker.

Weitz explained that the “honey badger” name is a reference to the popular YouTube video that’s gone viral because the webmaster tools team is equally as “fierce” and “focused” as the honey badger.

Related Topics: Channel: SEO | Microsoft: Bing | Microsoft: Bing Webmaster Tools

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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