Bing’s “Honey Badger” – An Upgrade To Webmaster Tools

By Matt McGee

Published: June 8, 2011 at 1:34 pm

This morning at our SMX Advanced conference, Bing’s Stefan Weitz announced “Honey Badger” — Bing’s latest upgrade to its Webmaster Tools.

Weitz explained that today’s upgrade primarily involves three things:

Crawl setting management: users can ask Bing to crawl a website less during busy times of day and more during off-peak hours
Role management: set different access levels for different users in the account
Toolbox help info: a suite of new videos, data and how-to information

Bing’s blog post also explains the new “Index Explorer” tool, which is a “complete rewrite” of the previous Index Tracker.

Weitz explained that the “honey badger” name is a reference to the popular YouTube video that’s gone viral because the webmaster tools team is equally as “fierce” and “focused” as the honey badger.

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Bing Webmaster Tools Honey badger Microsoft Bing Search engine optimization SMX Advanced Europe Stefan Weitz Web crawler YouTube

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About the author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.