Bing’s “Honey Badger” – An Upgrade To Webmaster Tools

bing-logoThis morning at our SMX Advanced conference, Bing’s Stefan Weitz announced “Honey Badger” — Bing’s latest upgrade to its Webmaster Tools.

Weitz explained that today’s upgrade primarily involves three things:

  • Crawl setting management: users can ask Bing to crawl a website less during busy times of day and more during off-peak hours
  • Role management: set different access levels for different users in the account
  • Toolbox help info: a suite of new videos, data and how-to information

Bing’s blog post also explains the new “Index Explorer” tool, which is a “complete rewrite” of the previous Index Tracker.

Weitz explained that the “honey badger” name is a reference to the popular YouTube video that’s gone viral because the webmaster tools team is equally as “fierce” and “focused” as the honey badger.

Related Topics: Channel: SEO | Microsoft: Bing | Microsoft: Bing Webmaster Tools

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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