Anyone who works in interactive advertising can testify to the tedium that often accompanies even the seemingly-simplest of campaign changes. That’s the problem Google is trying to address in its latest AdWords feature — bulk editing.
The feature is being rolled out in a few accounts for final testing, before Google eventually rolls it out to everyone in the next few weeks.
Bulk editing will allow advertisers to make global changes in text, URLs, bids and other elements at the keyword, ad, ad group and campaign level.
In many cases, the features work similarly to a “search and replace” function in a word processing program, allowing users to make thousands of changes at once. The image below shows an example provided by Google.
Google says users can preview changes before accepting them, and then do other things in the account while the changes are processing in the background. As it introduces this new feature, Google will be making minor changes to other parts of the interface that did similar things.