• http://steveplunkett.com @steveplunkett

    dude.. these are the “best days” of my career, so far at least… will be 20 years since AOL bulletin optimization… we have teams doing content strategies for conversion in search and social.

  • williampatton

    I agree with this entire article basically. I’ve been telling my 2 understudies the very same things only to be met with sceptical stares but there’s no denying that we are now seeing the benefits of the work we done earlier in the year due to our research and hedging our bets on some of these changes – particularly with the author ranking. Attaching a real person to a particular piece of content has worked wonders for reader engagement and the bounce rate has dropped from 80% to below 60% with no content modification other than adding the author markup on our 2 test cases and 1 of our clients told us that since April their conversion rate from content to purchase has increased around 300% for him.

  • http://twitter.com/CompoundEyeLtd Compound Eye Ltd

    Thanks Trond – This a great article and I agree wholeheartedly, and one I will be sharing with clients. I’m still not entirely sure how to use SEO data to identify missed opportunities on a scale large enough for content marketing programs though (beyond the occasional nugget). We only have data for searches into the client’s site, not all the searchers that went elsewhere. Any advice?

  • http://www.facebook.com/lisa.agostoni.5 Lisa Agostoni

    Always love your POV, Trond.

  • williampatton

    For me Social Media Marketing is part of a SEO package. I don’t know about others but it’s one of the biggest tools in my SEO arsenal.