Sign up for our daily recaps of the ever-changing search marketing landscape.
Content Marketing Software ScribbleLive Enters Partnership With Google
ScribbleLive says clients' live blog content will be displayed in carousel-style search results.
Content marketing platform ScribbleLive announced today that it has entered a partnership with Google that will result in ScribbleLive clients’ earning increased visibility of live blog content via Google search results.
Here’s how it works, according to ScribbleLive:
“For search queries that return a result that is both recognized as a liveblog by Google and that meet certain criteria, Google will display a carousel-style search result that will show a number of recent posts from that event. If a user clicks on a post, Google will direct the user to the ScribbleLive client page on which the source liveblog appears.”
“We are delighted to partner with Google to ensure that anyone in the world will be able find compelling, real-time content,” says ScribbleLive chief product officer Divesh Sisodraker, “This increased visibility will drive new traffic to our clients.”
ScribbleLive says the integration is available in all languages and countries.
With headquarters in Toronto, Ontario, ScribbleLive was founded in 2008 by Michael De Monte and Jonathan Keebler. The marketing software company boasts a client list of more than 1,000 companies, including brands like Red Bull, Oracle and Ferrari.