Your AI content watermark isn’t what Google is looking for
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.
Topic: Toronto
How to find and get SEO clients: 19 tips from an agency owner
Want more SEO clients? An agency owner will teach you how to capture SEO leads with smart outreach techniques and turn them into satisfied clients.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief
Plus, Facebook ads reach grew by 30% worldwide during the pandemic
Goodbye Search Engine Land, SMX and Third Door Media
After more than two decades of writing about search and online marketing, as well as speaking at and organizing dozens of conferences, it's time to hang up my e-spurs and move on to other adventures.
Local Services by Google expands beyond US into Canada
The company is also running a test in the U.S. to show the number of local bookings businesses have received.
SearchCap: Google My Business app, Bing ads insights & web site trust
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads’ Competition Tab offers new insights, recommendationsNov 14, 2018 by Ginny Marvin Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Google releases improved GMB […]
Google is testing images in search text ads
The test was spotted on mobile over the weekend.
SearchCap: Bing & Reddit, Google travel pricing & meta descriptions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Fundamentals of writing meta descriptions don’t change with longer search snippetsDec 14, 2017 by Barry Schwartz Google has officially commented about what webmasters should focus on when writing meta descriptions […]
ScribbleLive buys SEO platform Linkdex
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.
Content Marketing Software ScribbleLive Enters Partnership With Google
ScribbleLive says clients' live blog content will be displayed in carousel-style search results.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
SearchCap: The Day In Search, March 19, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network Google’s head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action […]
Bing Adds Driving Directions In Search Results
Bing announced they now offer driving directions in the form of a quick answer directly in the Bing search results. For example, last week, I drove from New York to Toronto and I wanted to tell how long the drive was. So all you need to do is search for [nyc to toronto] and Bing […]
SearchCap: The Day In Search, April 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead After seeing a 15 percent increase in Google News sources last year, a recent study […]
SearchCap: The Day In Search, March 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Need A Google Alerts Replacement? Meet Talkwalker With Google Alerts coming under fire as being broken, an impressive new service has stepped up to appeal to those seeking an alternative: Talkwalker. […]
SearchCap: The Day In Search, March 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft Shows Off Coming Improvements To Bing App’s Voice Search Microsoft has shared video of what was a confidential, employee-only demonstration of new voice search capabilities in its Bing app for […]
SearchCap: The Day In Search, February 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: After Penalizing Interflora & UK Newspapers, Google Warns Against Advertorials After penalizing Interflora and UK newspapers Google has issued a stern warning that selling links on sites that pass PageRank can […]
SMX Toronto Keynote: Social Proof, SEO & Influence Marketing
The concept of “influence marketing” has suddenly exploded into all aspects of search and online marketing. In his SMX Toronto keynote address, Sam Fiorrella, co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media, will present a new methodology that will advance the concept of influence marketing from a social […]
SearchCap: The Day In Search, January 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Are Search Engines Driving Libraries To Extinction? Not Quite Yet With today’s instant anywhere-anytime access to Google, Bing and Wolfram Alpha, where searching for information takes a few scant heartbeats via […]
SearchCap: The Day In Search, November 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Gather Evidence To Help Determine If It’s Time For A Mobile Website Is t time for a mobile website? I was talking to some clients a few weeks ago […]
Search In Pics: Google Corkscrew Set, Google Privacy Policy & Toronto Office
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SearchCap: The Day In Search, June 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official Google Panda Update Version 3.8 On June 25th Google has announced they pushed out a new refresh to the Panda algorithm recently. This update “noticeably affects only ~1% of queries […]
SearchCap: The Day In Search, February 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build […]
SearchCap: The Day In Search, December 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Most ‘Liked’ Search & Social Posts Of 2011 The social media experts who write for this column week in and week out don’t just talk – they walk the walk […]
SearchCap: The Day In Search, October 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdSense Publishers Get Display Reporting By Network Google has long allowed approved third-party networks to serve inventory into its AdSense display network, and now it says publishers will begin to get […]
SearchCap: The Day In Search, June 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Interface For “Keyword Ideas” In AdWords Keyword Tool Google has changed the way it’s displaying “Keyword Ideas” in its AdWords Keyword Tool, breaking them into a separate tab so […]
SearchCap: The Day In Search, June 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Voice Search & Search By Image Comes To Desktops Mobile innovation is fueling Google’s search offerings for the desktop, as the company today announced two new search interfaces — Voice […]
Report: Google Acquires Ad Optimization Firm Admeld for $400 MM
In an apparent move to bolster its own ad sales efforts and provide services to large publishers, Google has reportedly made a $400 million purchase of Admeld, a company that builds technology to help ad sellers maximize the value of their inventory. Admeld has relationships with the Weather Channel, IDG TechNetwork, and large newspaper companies […]
Could Google Play Jeopardy Like IBM’s Watson?
Like many people, I was amazed to watch IBM’s Watson supercomputer playing Jeopardy this week against past human champions. But could Google have done the same thing? Let’s go behind the scenes of these two search masters to understand what they can — and can’t — do.
SearchCap: The Day In Search, January 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Huge Earnings Overshadowed By Leadership Change Google just announced Q4 and full year 2010 earnings. They also dropped the bombshell that Larry Page would be taking over as CEO, with […]
Google Maps On Android Go 3D And Offline
Google Maps is clearly a strategic product for the company. But that’s even more true on the iPhone and Android devices — especially Android. One could even make an argument that search on Maps is more important than general web search on mobile for Google. For some time Google has been adding enhancements to Google […]
Google, Bing & Searching For The New Wikileaks Website
Looking for the Wikileaks website? Having lost one domain, and having its second site going down temporarily, it’s a challenge, even for the search engines.
November 2010: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from November 2010: 1) Nicaragua Raids Costa Rica, Blames Google Maps – A Nicaraguan military commander, relying on Google Maps, moved troops into an area near San Juan Lake along the border between his country and Costa Rica. The troops are accused of setting up camp […]
SearchCap: The Day In Search, July 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expanding Its Hotel Prices Experiment In Google Maps You may remember, or maybe you’ve seen, the Google Maps test that involves showing room prices as part of a hotel’s local […]
Google Maps Bug Impacts Local Business Ratings
Google says it may be “multiple weeks” before they’re able to fix a Google Maps bug that’s showing the wrong star ratings for some local businesses. A paper/stationery store in Toronto reported the bug last month in the Google Maps Help Forum. The store’s Place Page shows several reviews that are being pulled in from […]
SearchCap: The Day In Search, April 12, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: TweetUp Brings AdWords Concept To Twitter Bill Gross, who all but created paid search in the late 1990s when he founded GoTo.com, has launched TweetUp, an advertising ecosystem that does for […]
Golden Nuggets From SMX Toronto
So, another SMX is in the books! After uncovering so many great nuggets from last year’s SMX Analytics here in Toronto, I was looking forward to this year’s content. The good news is that there were two tracks, PPC and SEO, so the chance to catch good content was very high. The keynote was delivered […]