Easier Access To Negatives And Search Terms Now In AdWords

A handy addition of two new buttons makes navigating keyword performance reporting much quicker.

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It’s the little things that count sometimes. Google has added easy access to negative keywords and search terms reports in the AdWords UI.

Remember when you had to dig into Details to find Search Terms data? And negative keywords? They were oddly buried in a link at the bottom of the keywords page. Blech, so last week. Now both are at-the-ready with new buttons at the top of the keywords tab.

Just click on the buttons to load the respective reports. (There still is no option to show Google Analytics performance data in the Search terms report, but that’s a topic for another day.) To get back to the main keywords report, just click the Keywords button. It’s that simple.

Auction insights and Keyword diagnosis are still located under the Details drop-down on the Keywords report.

The update went live late last week, so you should be seeing it in your accounts now.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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