• http://smithm.co/ Mike Smith (smithm)

    The idea of personalization is exciting, but in its current state the results haven’t been helpful to me. I frequently find the need to turn it off to eliminate noise and get the results I am searching for. However, as a marketer, I love the additional opportunities for me and my clients to be found in the SERP.

  • http://www.facebook.com/gdseo Jim Christian

    The reason Google puts the Santa Ana zoo lower in the results is because they know it sucks :)

  • http://www.candleforex.com/ CandleForex

    I am not too big a fan on google personalized search results sometimes.

    The reason is because lets pretend you enter a word that is not mis-spelled (but google thinks it is), google will show you the result for what google “thinks” is the right word first, then underneath that is the choice for showing what you actually typed, which has to be clicked, which is an extra step.

    You be surprised how many times this can happen.

  • http://phill.co/ Phill

    I recently did a talk on PSE at the SMX conference in Melbourne. http://www.slideshare.net/philllip/personalised-search-historical-geographical-factors

    Key points were around its evolution, impact and how to market moving forwards.

  • http://phill.co/ Phill

    Another good example of a “Magic” keyword would be “Lottery results”, right? Based on a trend ed surge of searches. Eg. Every sat at 8:00pm…

  • http://www.socialbakers.com/ Peter Kelly

    I have to agree with you, Mike. The idea of personalization is great, only of it worked properly. Very often, it is not relevant, however, as a marketer, the opportunities are great.

  • http://www.rimmkaufman.com/ George Michie

    Danny, I think the “magic” of magic keywords is a product of observed chaining behavior. Some queries tend to be self contained; the user finds what they wanted and the next searches are either unrelated or separated in time. Other queries tend to be part of a chain of searches, and Google is trying to help users by suggesting what is logically next in the chain.

  • Andre Buxey

    Personal Search is something which every marketer doesnt like now you have to optimize for all regions and the dreaded “unknown” when checking traffic for those signed in.

    Great post!

  • http://www.kaushalam.com/search-engine-optimization.html Kaushalam

    After introducing a personalized search, it’s time to analyze the things or pages that have ranked top for personalized results.

  • Sean Patrick Si

    I’m glad this hasn’t rolled out in the Philippines – yet. Hope they do some improvements first and not bombard us with these magic keywords.