The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Topic: San Diego
SMX Advanced expands in 2027: See you in San Diego and Boston
More opportunities to learn from expert speakers, join in-depth Q&A, and connect with top SEO and PPC professionals at two 2027 conferences.
How to train Claude to sound like your brand
If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.
Social and UGC: The trust engines powering search everywhere
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
Google reviews & SEO: Advanced strategies that scale
Google Reviews impact local rankings, trust, and CTR. Learn advanced tactics to earn, manage, and leverage reviews for enterprise SEO success.
“Near me” SEO: Optimize for local searches that convert
Capture high-intent local traffic. Learn how to rank in “near me” searches with smart SEO tactics, GBP tips, and hyperlocal content strategies.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
Top 5 ways to stay up to date on paid search trends
Stay on top of crucial updates in paid search. Discover five effective ways to stay informed about the latest trends and changes.
SEO pioneer and expert Bill Slawski passes away
Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.
How 5 agencies delivered incredible results for their clients
These success stories prove the ROI of call tracking
Google adds more discovery to Google Maps with ‘community feed’
The new feed offers more opportunities for local business exposure.
Google rolling out LSAs and ‘Google Screened’ to select professional services nationally
After successful test, the program goes into general availability.
Goodbye Search Engine Land, SMX and Third Door Media
After more than two decades of writing about search and online marketing, as well as speaking at and organizing dozens of conferences, it's time to hang up my e-spurs and move on to other adventures.
The big list of Google My Business changes, upgrades and tests in 2019
The key GMB updates of 2019 with local experts’ perspective on what's most significant.
What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’?
The company introduces a second screening program for professional services.
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
"I think that this is full of opportunities for PPC, but it's going to be different from what we've been doing for the past 10 years."
Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice
The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform.
Google Posts added to local packs for some branded queries
Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.
Google home services ads program rebrands, expanding to 30 cities by end of 2017
The program is now in 17 cities. A new app helps businesses manage leads throughout the day.
Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.
Google home service ads come to the East Coast & open up to more service categories
The local home services ad product is now available in 5 metro areas in the US.
Google Maps will tell you how hard it will be to find parking
Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.
Google Home Services Ads roll out on mobile
The ads, which are also being tested on desktop, feature service area maps.
SearchCap: Fake news, Google date bug & Bing Partners
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program expands to agencies and technology partners, rolling out to more marketsNov 15, 2016 by Ginny Marvin Customers that meet certain engagement criteria can become eligible for program benefits. […]
SearchCap: Google AdWords cards, Bing pervasive search & Google verification spam
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft execs share plans for making Bing ‘pervasive’; say search is about to become very differentNov 14, 2016 by Ginny Marvin At an event in Redmond, Microsoft shared its vision of […]
SearchCap: Bing Ads app installs, Google link penalties & Veterans Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM InitiativeNov 11, 2016 by Greg Finn This year’s Best Overall Enterprise SEM Initiative […]
Google My Business testing advanced verification process for spammy map categories
Google tests a new spam prevention technique for local results called advanced verification. It uses a third-party company to verify the business.
SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After buying Yahoo for nearly $5 billion, Verizon is now in the search businessJul 25, 2016 by Greg Sterling With the acquisition, Verizon now has advertising deals with both Google and […]
SearchCap: Google My Business API, challenges faced by agencies & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bridging the gaps in the Google My Business API Jun 24, 2016 by Brian Smith Each update to the Google My Business API makes life easier for those of us managing […]
Google’s Top Trends In 2015: Lamar Odom, Blockbuster Films & What Is Charlie Charlie?
Google's top trends show what piqued our interest most: from athletes and celebrities to the most-asked "how to" and "what is" questions.
Long-Time SEO & Industry Speaker Aaron Shear Passes Away
The SEM industry mourns the loss of Aaron Shear, a well-respected long-time SEO.
SearchCap: Cortana Out For Android, Featured Snippets & Local Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Cortana For Android Available For Download Ahead Of Official Launch A few days ago, Microsoft’s digital assistant, Cortana, became available for download. This is not the official launch, and it’s not […]
SearchCap: The Day In Search, April 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise SEO Tools 2013: A Buyer’s Guide Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage […]
2012 Yahoo! Year In Review: Over 500 Top Searches In 50+ Categories
Last year, Yahoo! celebrated ten years of sharing its annual Year In Review feature, marking the occasion by releasing 30 categories of the most popular searches on Yahoo! in 2011, one of the biggest lists up to that point in time. For 2012, Yahoo! one-upped themselves by providing us with the top 10 most popular searches […]
Of “Magic Keywords” & Flavors Of Personalized Search At Google
When is personalized search not personalized search? A recently discovered shift on how Google may alter your search results based on what you — and others in aggregate — previously have searched for may have you wondering how to answer that question. To understand the latest development, I think it’s helpful to go back and […]
Google Starts Shutting Down Its City Pages, Shifts To Google+ Local
Google is in the process of shutting down its collection of city pages — a change that follows the shift from Google Places to Google+ Local, and a change that may be reflective of a larger shift in direction for Google’s local efforts. Mike Blumenthal noticed yesterday that the Portland city page had gone missing. […]
After Sting Operation, Yelp Outs 8 Businesses That It Caught Trying To Buy Reviews
Yelp is now showing “Consumer Alert” warning messages on the profile pages of eight businesses that it says it caught in a sting operation trying to buy reviews. As the New York Times reports, Yelp conducted a sting operation in which one of its employees pretended to be an “Elite” reviewer and responded to review […]
Google Updates Their Webmaster Guidelines To Include Details On Rich Snippet Abuse
Google has published “information for webmasters” as least as far back as 2001. The original information included “do’s and don’ts” and “fact and fiction”. In 2003, Google expanded this information to include a specific set of “webmaster guidelines”: In 2006, www.google.com/webmasters became Google Webmaster Central, and the information for webmasters became a complete help […]
SearchCap: The Day In Search, July 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Gold Medal Roundup Of Online Olympics Resources The games of the XXX Olympiad begin in a few hours in London. For the next two weeks people around the globe will […]
Google Updates Earth For iOS With More 3D, Adds Default City Location To PC Maps
In early June, at its “next dimension” mapping event, Google promised more complete 3D coverage in Google Earth. Yesterday it rolled out new versions of Earth for iOS devices. The list of fully rendered 3D cities includes: “Boulder, Boston, Charlotte, Lawrence (Kan.), Long Beach (Ca.), Los Angeles, Portland (Ore.), San Diego, Santa Cruz, Tampa, Tucson, […]